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5th December 2017

Bock to the Future as Morgenrot Adds Alhambra Reserva Roja

Specialist drinks importer Morgenrot has further enhanced its world beer portfolio and strengthened its Spanish offering after becoming the exclusive importer of Alhambra Reserva Roja – a one-of-a-kind Bock-style beer from the famed Alhambra brewery.

Spain’s leading artisan brewery, Alhambra has carved out a reputation since its inception in 1925 for producing unique, flavour-rich beers that are beautifully packaged and work wonderfully with food.

Presented in a sleek and ultra-stylish embossed bottle in the same vein as the famous and much-loved Alhambra Reserva lager, the new Reserva Roja offers real strength and personality and is available immediately to the On and Off Trade.


Alhambra Reserva Roja (7.2% ABV, IBU 29) – 24 x 33cl bottles – List Priced – £35.20


Reddish in colour, this strong Bock-style lager is full of delicate notes with a silky, smooth mouth-feel providing extra intensity and moreish malt characteristics. A Spanish reinterpretation of a traditional German Bock style, the beer has the perfect balance of roasted malt and ripe fruit flavours with the hops adding the slightly bitter counterpoint.   

Morgenrot’s Commercial Director John Critchley said:

“The Alhambra name is already known and loved in restaurants, bars and pubs around the UK so we’re thrilled to be the exclusive importer of this new and surprising addition to our portfolio. Alhambra Reserva has to be Spain’s most loved super premium beer so we expect big things from its brother – the Roja which provides equal amounts of intrigue, pleasure and satisfaction.”


Cervezas Alhambra

Founded in 1925, the Alhambra brewery produces its beers using artisan methods and the finest Andalusian ingredients, including crystal clear spring water from the Sierra Nevada snow-capped mountains and barley selected by their master brewers.



Established in 1970, Manchester-based Morgenrot supply a sublime selection of wines, beers, ciders sherries and spirits nationally including Palax, La Pirata, Sleemans, Krombacher, Quilmes, Tucumen, Tribaut, Loxarel, Supper Club and Vallemajor to name a few.

For more information and to stock Alhambra Reserva Roja, contact Morgenrot on (0845) 070 4310, email enquiries@morgenrot, visit or follow @Morgenrot_Group on Twitter.

Jack Houston
Hungry Communications Ltd
21 Seely Road
SW17 9QP

Tel: 07769 327 344