Lager Manifesto emphasises quality and authenticity
London-based Bohem Brewery is launching four of its acclaimed authentic Czech-style lagers in cans, along with a new distribution partnership with the UK’s leading beer wholesaler The BottleShop.
At the same time, the craft brewery is announcing its Lager Manifesto, making a 10-point pledge of authenticity to beer drinkers to maintain the high standards of quality that differentiate Bohem’s lagers.
The four-strong range of lagers in 440ml cans, with RRPs ranging from £3.75 to £5.55, will be available in The BottleShop’s own outlets, as well as to independent bars and retailers through The BottleShop’s wholesale operation. A four pack of all the beers will also be available with an RRP of £16. The beers are:
- Amos Czech Pilsner, 4.9% ABV, IBU 20: The brewery’s best-selling, classic Czech Pilsner. With plenty of body at 4.9%. Floral, citrus notes in the aroma, are followed up with subtle lemon and honey in the flavour, balanced by a growing dry bitterness, that lingers in a long spicy aftertaste. RRP £3.75.
- Sparta Amber Lager, 5.4% ABV, IBU 41: The premium amber lager of the family, at 5.4%, with a great amount of complexity. Bitterness, and some spicy hops, complement the honey and orange marmalade notes. The aftertaste has orange peel, toffee and a building dry spiciness. RRP £3.90.
- Druid Black Lager, 5.7% ABV, IBU 24: A Czech take on the German Schwarzbier, this is a multi-faceted, smooth drinking black lager, with a roast and earthy hoppy nose. Flavour has dark chocolate, sweet treacle and dark plum notes. Soft lingering dry finish of roast and sweetness. At 5.7%, it is a perfect blend of full-bodied taste, and smooth creaminess in the mouth. RRP £4.05.
- Vasco Double India Pale Lager, 7.4% ABV, IBU 55: This full flavoured 7.4% DIPL delivers a taste adventure through its use of British, Czech and US hops. The combination of Admiral, Kazbek, Jarrylo, Simcoe, and Mosaic delivers a full aromatic front-end with a balanced resinous hoppy finish, through a full eight weeks of lagering in the Bohem fermenters. RRP £5.55.
Andrew Morgan, founder and MD of The BottleShop said: “It was an easy choice to support Bohem, given their clear desire for quality in the lager marketplace. As a huge fan of Czech lagers, it’s great to have something so accurately brewed in London to ensure it’s as fresh as can be. The cans are a great step forward and we’re delighted to be partnering with Bohem as our house-lager brewery and to offer their beers nationwide through our wholesale business.”
Zdenek Kudr, chief executive of Tottenham-based Bohem Brewery, said, “We’re delighted that four of our authentic lagers are making the leap from keg into cans, bringing them to an even wider range of craft beer aficionados.
“At the same time, we’re launching the Lager Manifesto to ensure that consumers appreciate the point of difference that authentic lager brewing delivers across our full range of beers in keg and can. There are now more beers than ever on the market that call themselves “lagers”, but our commitment to brewing in the authentic Czech style delivers the genuine article.”
Bohem uses bespoke lager brewing kit manufactured in the Czech Republic, and brews with specialist malts and yeast at low temperatures, to create unfiltered and unpasteurised beers that are lagered for a minimum of five weeks.
Kudr adds, “We’ve invested more than £325,000 to date in specialist brewing and storage equipment that allows us to produce beers that are far higher quality than most lagers, whether they come from multi-nationals or craft brewers. The standard industry approach is to try and engineer lagering out of lager because of the cost of holding beer in storage, but we celebrate the time it takes to craft an authentic lager – some things are worth waiting for.”
For media enquiries please call John Porter on 07734 054389
Notes to editors:
Bohem Brewery beers are traditional Bohemian lagers, fully matured and authentic. Bohem Brewery was founded in early 2017 by expat Czech brewers Zdenek Kudr and Petr Skocek. In January 2018 Bohem moved to larger premises on an industrial estate on West Road, N17. www.bohembrewery.com
The BottleShop was founded in 2010 and crowdfunded in 2017 to bring refrigerated beer distribution to the UK. It distributes ColdChain beer to over 800 accounts across the country. Please contact firstname.lastname@example.org or 0203 490 9252 for more information on how to purchase Bohem beers.