Following the successful launch of their new premises in January of this year, Box Steam Brewery is set to invest a further £100,000 over the next 2 years as part of the company’s 2012 Business Development Strategy.
The company is initiating a significant ATL campaign to support both local and trade titles in 2012 and has also appointed Bristol based specialist drinks PR consultancy Proven Communication to raise the company’s profile further. Proven will focus on building consumer and trade awareness of Box Steam Brewery and its key brands and running a number of events throughout the UK.
Box Steam Brewery is also increasing its support for publicans. Those pubs stocking the flagship brand Tunnel Vision can take advantage of a wide range of new POS accessories including premium metal pump clips, branded glasses, beer mats featuring quizzes, A3 posters and much more. The company also offers bespoke category management advice to both pub groups and independents.
Managing Director of Box Steam Brewery, Andrew Roberts says, “The new and larger premises signify our ambitious plans for Box Steam Brewery and we aim, by working with Proven Communication, to elevate our presence in the UK trade and see a growing national demand for our handcrafted beers.”
Box Steam Brewery is a family-run producer of artisan handcrafted real ales, available in both bottle and cask to the licensed on trade and independent retailers across the UK. Local heritage is hugely important to the brewery and they hope to utilise the extra production capabilities of the new site to meet growing demand, and to push the sales of their beers further afield, including increased sales across the South of England.
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Notes to editors:
Since 2004 Box Steam Brewery has enjoyed sales growth year on year and their recent move to new premises reflects their desire to continue this growth. To facilitate the move the company has already taken on 5 new members of staff, and the directors expect to increase overall staffing in the next few years.
Proven Communication is an independent PR consultancy with a strong heritage of working with premium drinks brands, offering a bespoke service to develop and build their reputations within both the UK and international market. The company’s clients also include South West based wine wholesaler Heritage Wine, Portuguese wine brand Tagus Creek, Chilean wine producer Casa Silva, English natural mineral water Iceni Water, Michelin-starred restaurant Casamia and Herefordshire based cider producer Westons Cider.
For further information, please contact:
Rachel Child
Proven Communication
Tel: 0117 924 9303
Rachel.child@provencommunication.co.uk