Skip to main content
29th March 2022

Brew//LDN and Pete Brown create a new space for the industry to learn, network, be inspired, and celebrate

Brew//LDN is delighted to welcome the ‘Beer & Cider Marketing Awards’ as part of the event’s 2022 edition. The UK’s largest craft beer festival has joined forces with beer writer and founder of BCMA Pete Brown to offer the sector an opportunity to learn, network, be inspired, and celebrate. After a difficult few years in the Beer and Cider industry now is the perfect time to celebrate this industry.

Brew//BCMA will be part of the festival’s Trade Sessions, happening on May 5th and 6th at Printworks, in London. Guests will be able to join trade focussed talks and workshops with specialists and hear about award-worthy campaigns from the last year, to see what has worked, what is working, discover new trends and network among those involved and the brewing industry as a whole.

The judging panel (to be announced), will include marketers, journalists, and specialists sharing different opinions and backgrounds. The organisers’ mission this year is to bring diversity and innovation to the centre of discussion in the sector. Therefore, the awards will highlight the best brands in different categories, from the best New Launch/StartUp and Innovation to Corporate Responsibility Initiative and Community Management. After 2 really tough years, judges will also reward the producer who was the best at Overcoming Adversities.

Brew//BCMA will also look at other Marketing variables like branding, public relations campaign, use of sponsorship, etc. “Great beer marketing is an essential part of selling great beer, and the landscape is changing so quickly. Now, it’s not just about the size of your budget – from social media to design, to great PR ideas, any brewer of any size can produce game-changing work, and we want to celebrate the best of it and inspire people to do even better”, says Pete Brown.

Pete Brown began his writing career in advertising and felt he wanted to use his knowledge and experience to recognise best practices and inspire beer companies to create better marketing campaigns as a vital part of selling beer.

Brewers and their agencies can submit entries at Entries close on April 14th.

Brew//BCMA categories:

Best Advertising Campaign – Broadcast

Best Advertising Campaign – Print

Best Digital Campaign

Best Public Relations Campaign

Best Branding / Design

Best Integrated  Campaign

Best Trade Marketing Campaign

Best Innovation

Best New Launch / Start Up

Best Use Of Sponsorship

Best Use Of Merchandise/Point Of Sale Material

Best Corporate Responsibility Initiative

Best Experiential Marketing

Outstanding Individual Achievement

Best Beer Marketing Of The Year

Best Cider Marketing Of The Year

Grand Prix – ‘best Overall Campaign’

Best Community Engagement

Overcoming Adversity

Editor’s notes

Brew//LDN 2022 at Printworks, London

6th – 7th May 2022 | Printworks, Surrey Quays Rd, Rotherhithe, London, SE16 7PJ |


BREW//BCMA: THURSDAY 5th May: 15:00 – 23:00
TRADE SESSION: FRIDAY 6th May: 11:30 – 17:00

General Public:

FRIDAY 6th May: 18:30 – 00:00
SATURDAY 7th May: 11:30 – 17:00 | 18:30 – 00:00

About Brew//LDN:

The UK’s biggest Craft Beer Festival, Brew//LDN is back at Printworks, in London, on May 6th and 7th, where guests will be able to try over a thousand different beers, ciders, seltzers and spirits, whilst also enjoying premium street food and live music thanks to a curated lineup with amazing DJs.

Their mission is to get more people to have fun and enjoy quality beer – embracing non-alcoholic and new breweries as well, in a safe and diverse atmosphere.

The festival offers a unique opportunity for the trade to experience products in a live setting and for consumers to meet the people behind the next favourite brew, whilst also having fun with friends on the first warm days of London.

To give your fun a better sense of purpose, part of the revenue is going to Drinks Trust. They saw over 12,000 guests last year, and their tickets for the 2022 edition are already selling out quickly.

Learn more about Brew//LDN and book your tickets at

Press release from Brew//LDN