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7th July 2023

Brew York Launches Summer Campaign: ‘It’s Got To Be Juice’

First brewed in 2018, Juice Forsyth has now become Brew York’s most popular beer of all time. It’s easy to see why. Lashings of pineapple, passionfruit & mango combine with Cascade, Citra, CTZ & Mosaic hops to create a moreish citrus juice bomb in the shape of this naturally hazy fruited IPA. It’s an easy-drinking and accessible beer, with a distinct zesty orange colour, soft mouthfeel and an unmistakable tropical aroma.

In the last year Juice Forsyth sales hit almost £450k/1500HL and this is expected to rise to c£800k/2650HL this next year. This is an equivalent of selling 5,000 pints a week of Juice Forsyth last year, and that’s predicted to rise to 9,000 pints a week over the next year. That means Brew York currently sells what amounts to a pint of Juice Forsyth every 2 mins with that set to increase to a pint EVERY 67 SECONDS!

In October 2022 Juice Forsyth hit TV stars status when it was selected to appear on Saturday Kitchen with TV presenter, award-winning wine expert, foodie, columnist and author, Olly Smith, proclaiming “..loads of juicy hops and that fruit juice as well…. what a beer!” 

It’s a beer the whole team at Brew York is incredibly proud of, and they are on a mission to get it into the hands of as many people as possible. As part of this the beer is now listed in all of the top five UK supermarkets, and it’s exported globally, including to Norway, Finland, Italy, Hong Kong, Portugal, Netherlands, and Jersey, with a huge new listing in 448 stores across Sweden set to go live. 

A packaging rebrand is underway, set for launch in the autumn of 2023, with the aim to refresh and modernise the design, making it more stand-out on the shelf and on the bar with clear naming and descriptors to help with purchaser decision-making.

What’s more, across 2023 the Juice Forsyth Portfolio Project includes a release of four limited special editions of the signature beer – Vegan Juice Forsyth, Deuce Forsyth, an imperial 8% version, Exotic Juice Forsyth, a guava, banana and mango version, and a Dark Fruits Juice Forsyth (set to be released in the autumn). 

Over summer, Brew York will be running a special campaign – ‘It’s Got To Be Juice’ – designed to put a spotlight on this IPA favourite as ‘the perfect beer to accompany a summer of socials and sun-catching’.

The campaign presents Juice Forsyth as part of the perfect picnic, holiday, festival, wedding, and more, positioning the beer as one that hits the spot on warm, sunny days. There will be special pricing promotions on Juice Forsyth and prize giveaways, as well as limited-edition merchandise, and an invitation to consumers to share photos from their own Juice-fuelled, sun-kissed adventures, with the campaign strapline stating ‘After all, it’s summer so it’s got to be Juice, hasn’t it?’ 

Throughout July announcements will include:

  • £5 pints of Juice Forsyth at all four Brew York venues: York city centre; Osbaldwick, York; Pocklington; and Leeds city centre

  • Special deals and limited-availability packs of Juice Forsyth on the Brew York webstore

  • A prize draw to win a luxurious Juice-fuelled 2-night stay in York, or a year of juice

  • Limited-edition It’s Got To Be Juice merch and giveaways

With IPA now being the most popular beer style in the UK it’s clear beer drinkers can’t get enough of those flavour-packed hops. With this in mind Brew York has huge ambition for this beer not only as a stand-out showpiece beer for this independent Yorkshire-based brewery, but also as a top choice across the globe. Watch this space.

Juice Forsyth Tasting Notes:

Juice Forsyth, Fruited IPA, 5.0% abv

Lashings of pineapple, passionfruit & mango create a tropical explosion in the shape of this naturally hazy fruited IPA. It’s an easy-drinking and accessible beer, with a distinct zesty orange colour, soft mouthfeel and an unmistakable tropical aroma.

Juice Forsyth is made with Cascade, Citra, CTZ & Mosaic hops, which marry perfectly with the pineapple, mango and passion fruit to create a moreish citrus juice bomb.

Contact: Rachel Auty, Head of Marketing, Brew York,

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