Brew York is thrilled to announce an exciting new charitable collaboration with former professional footballer Chris Kamara.
Kammy’s Un-Beer-Lievable is a crisp and refreshing lager launched to celebrate the Euro 2024 tournament and support Prostate Cancer UK. This partnership between the York-based brewery and the hugely popular football personality and TV star aims to bring fans together for a great cause.
Wayne Smith, Co-Founder and Managing Director at Brew York, said, “It’s an honor for Brew York to partner with Chris Kamara and Prostate Cancer UK on this project. We hope this beer unites the football and craft beer communities, allowing us to raise as much as possible for such an incredible cause.”
Kammy’s Un-Beer-Lievable is a light, refreshing lager with a crisp finish. Beyond its delightful taste, a donation from every sale will be made to Prostate Cancer UK, making every sip an act of support.
Former football player and manager Chris Kamara, also known for his legendary punditry on Sky Sports’ Soccer Saturday, said, “My own lager, now that’s unbelievable! Thankfully I didn’t brew it, Brew York did. Let’s enjoy it responsibly during this summer of football and raise some money for Prostate UK at the same time.”
Kammy’s Un-Beer-Lievable lager will be available starting Tuesday, June 11th, on the Brew York web store and at all Brew York venues. The beer will also be available in bars, pubs and venues across the UK.
Kammy’s Un-Beer-Lievable is a light, refreshing lager with a crisp finish. Beyond its delightful taste, a donation from every sale will be made to Prostate Cancer UK, making every sip an act of support.
Former football player and manager Chris Kamara, also known for his legendary punditry on Sky Sports’ Soccer Saturday, said, “My own lager, now that’s unbelievable! Thankfully I didn’t brew it, Brew York did. Let’s enjoy it responsibly during this summer of football and raise some money for Prostate UK at the same time.”
Kammy’s Un-Beer-Lievable lager will be available starting Tuesday, June 11th, on the Brew York web store and at all Brew York venues. The beer will also be available in bars, pubs and venues across the UK.
To celebrate the launch, Brew York is hosting an exclusive event with Chris Kamara at Coopers Bar & Kitchen in Guiseley on Tuesday, June 18th. Guests can enjoy the Euro 2024 match between Turkey and Georgia while savouring a complimentary pint of Kammy’s Un-Beer-Lievable lager with Kammy himself. All proceeds from ticket sales will be donated to Prostate Cancer UK, making this a night to remember for a worthy cause.
Chris has previously worked with the charity during close pal Jeff Stelling’s epic Football Marches for Prostate Cancer UK and walked alongside many men – and their loved ones – affected by the disease.
One in eight men are affected by prostate cancer, the most common cancer in men, and those odds increase to one in four if you are black. That’s thousands of dads, grandads, brothers, partners, uncles, sons and mates.
Prostate Cancer UK Director of Fundraising, Chris Jarrett, said: “Cheers! We’re so grateful for the ‘unbelievable’ support of Chris Kamara and Brew York as they team up to raise vital funds and awareness for Prostate Cancer UK in such a novel way.”
“Chris has met many men – and their loved ones – affected by this disease so it’s fantastic that he’s pledged to support us throughout this campaign.
“Prostate cancer is the most common cancer in men, and an early diagnosis can save your life. Money raised will fund ground-breaking research towards a screening programme, so we can catch prostate cancer early and save lives.”
In addition to their launch event, Brew York is hosting a special competition for stockists, whereby the lucky winner will have the chance to host an exclusive meet and greet event with Chris Kamara at their venue.
If you’re interested in purchasing our beer as a trade customer, or if you’d like to arrange a tap takeover or event, please contact the Brew York sales team at sales@brewyork.co.uk.
Notes to Editor:
About Brew York:
Brew York is an independent, award-winning brewery founded in 2016 by Wayne Smith and Lee Grabham – friends who share a love of beer. Today we remain rooted in our home city, brewing at our original site in York City Centre and at a f2m state-of-the-art production facility in Osbaldwick, with four venues across York and in Leeds.
Inspired by popular culture, food and drink, we’re known for innovative recipes, quirky names, and bold designs.
Behind our playful approach, everything is done with passion and a desire to create seriously good brews.
As well as a best-selling Signature range we make new limited-edition beers every month.
Further Information:
For images, interviews or further comment contact Peter English, Marketing Manager, on peter@brewyork.co.uk
About Prostate Cancer UK
- Prostate Cancer UK is the largest men’s health charity in the UK, striving for a world where no man dies of prostate cancer.
- The charity works to give every man the power to navigate the disease: by helping men understand their risk through our award-winning online risk checker; by providing them with trusted support and the information they need to make the right treatment choices for them; or by empowering them to make improvements for their path ahead, and for the paths of generations to come.
- Prostate Cancer UK is the driving force in prostate cancer research in the UK. Investing millions into the best researchers in the world to unravel the complexity of the disease, the charity has improved how men are diagnosed through funding cutting-edge technology like more accurate MRI scans. The charity works to give men precise and personalised care with the right treatments at the right time, for the best chance of living the full life they want and spending more time with those they love.
- Prostate Cancer UK also supports men living with and after prostate cancer, providing services like a Specialist Nurses helpline to give expert advice, and working with the NHS and its Clinical Champions to change the healthcare system so men are more involved in decisions and empowered to navigate prostate cancer.
About prostate cancer
- Prostate cancer is the most common cancer in men.
- More than 52,000 men are diagnosed with prostate cancer every year on average – that’s 143 men every day.
- 1 in 8 men will get prostate cancer.
- Around 475,000 men are living with and after prostate cancer.
- Every 45 minutes one man dies from prostate cancer – that’s more than 12,000 men every year.
- The earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life.
- Many men with early-stage prostate cancer don’t have or notice any symptoms, so it’s always best to know your risk, and what you can do about it, and not wait for symptoms.
- Men are at higher risk if they are over 50, Black or have a father or brother who has had prostate cancer.
- To help men check their risk in 30 seconds, Prostate Cancer UK have an online risk checker available here: https://prostatecanceruk.org/risk-checker
Anyone with concerns about prostate cancer can:
- Contact Prostate Cancer UK’s Specialist Nurses in confidence on 0800 074 8383, or via email, webchat or WhatsApp at org/nurses
- Access online and printed health information at org/information
- Speak to trained volunteers with experience of prostate cancer at org/one-to-one
Photo: From left – Lee Grabham, Chris Kamara, Wayne Smith.
For images, interviews or further comment contact Peter English, Marketing Manager, on peter@brewyork.co.uk
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