- Flying from Stansted, London to Columbus, Ohio, the Aberdeenshire brewer flew more than 200 beer fans on a chartered Boeing 767 for a four-night round-trip to BrewDog’s US HQ.
- On board, passengers were treated to a unique beer tasting led by co-founders James Watt and Martin Dickie, sampling BrewDog’s limited-edition beer, Flight Club. The 4.5% IPA was brewed specially for the journey, and designed to be enjoyed at altitude, where a reduction in smell and taste sensitivity are often experienced.
- The BrewDog Airlines in-flight menu featured dishes carefully curated and paired with a range of BrewDog beers for passengers to enjoy, served by Cicerone trained cabin crew.
- Guests on board the plane were greeted with BrewDog Airlines care packages, each containing a BrewDog blanket, beanie hat, branded BrewDog in-flight magazine, and a can of the Scottish brewer’s flagship craft beer, Punk IPA, for flyers to kick back and relax with during the 9-hour flight. iPads loaded with original content from BrewDog’s digital TV channel – The BrewDog Network – were also supplied to each guest on the flight. On the return leg, branded toothbrushes and eye masks were on offer.
- The four-night round trip kicked off with a tour of Columbus’ top breweries, bars and restaurants, which included beer launches at BrewDog’s three bars in the city, DogTap, Franklinton and Short North.
- Beer fans were then invited to tour BrewDog’s state-of-the-art US brewery and HQ, visit the immersive DogHouse Hotel, and delve into BrewDog’s dedicated beer museum for a craft beer education.
- Guests were also invited on a day trip to Cincinnati to explore renowned breweries Urban Artifact, Mad Tree and Rhinegeist to learn about their history and try their acclaimed beers.
- Tickets for BrewDog Airlines were priced at £1,250 per person, which included return flights, excursions and accommodation, and were available exclusively to BrewDog’s community of Equity Punk shareholders.
- Plans are currently underway for future BrewDog Airlines flights as the brewery continues to push the boundaries of beer, and give craft beer drinkers new opportunities to broaden their horizons of beer in new ways.
James Watt, BrewDog cofounder said:
“We’d had enough of being served mediocre, lifeless beer on flights so we decided to show the rest of the world how it should be done. You shouldn’t have to settle for substandard beer just because you’re 35,000 ft in the air.”
James Watt continued:
“We get excited by big ideas, no matter how great the challenge. BrewDog Airlines is one of the most audacious adventures we’ve ever been on, and one many thought would never get off the ground. But here we are, showing that the sky really is the limit when it comes to craft beer.
Spending the past four days exploring the vibrant cities of Columbus and Cincinnati with our Equity Punks has been incredible. We can’t wait to make BrewDog Airlines a regular fixture, and welcome more craft beer fans onboard for an adventure like no other.”
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