The Brewers Association, the not-for-profit trade association for small and independent American craft brewers, will be showcasing a range of high quality, innovative and style-diverse American craft beers at the year’s London Craft Beer Festival (LCBF), 9-10 August at Tobacco Dock, London.
This year’s line-up demonstrates the flair and creativity of America’s craft brewers with a mouth-watering array of light and crisp, malty and amber, wild and sour, hoppy and bitter, fruity, wheat and, of course, big and experimental beers! Nineteen American craft breweries from across the USA will be represented, the majority of which will be making their UK debut. Approximately, 60 different American beers will be poured including those new to the UK as well as established favourites. All beers will be air-freighted to the UK to preserve freshness.
The Brewers Association will be joined by nine brewery representatives who will be travelling to the UK to pour their beers and interact with beer lovers at the festival. Breweries participating (and travelling representatives) comprise:
10 Barrel – Josh Daniels, National Account Manager/International Sales
Allagash Brewing Co – Kevin Stoneroad, Export Specialist
Alpine Beer – (represented by Josh Daniels)
Athletic Brewing Co
Bent Water Brewing Co
Bootstrap Brewing
Coronado Brewing Co
Destihil Brewery
Heavy Riff Brewing Co – Mike Zahra, Export Co-ordinator
Leadfoot Brewing
Paradox Brewery – Devon Hamilton, Director of Operations
Rahr & Sons Brewery – Fritz Rahr, President/CEO
Rogue Ales & Spirits – Reid Bearsto, International Manager
Shock Top – (represented by Josh Daniels)
Sierra Nevada Brewing Co
Sweetwater Brewing – (represented by Josh Daniels)
The Bold Mariner – Kerrie Stacks, Co-Qwner
The Virginia Beer Co – Chris Smith, Co-Founder/Owner
Urban Roots Brewing – Peter Hoey, Brewmaster & Co-Founder
A wide and varied selection will ensure there is a beer for everyone, from low/no alcohol through to a 14.8% imperial stout brewed with intense amounts of coconut and whole Papua New Guinea vanilla beans. Lagers will be well-represented with German, Czech and Mexican variations plus marzens, maibocks and amber lagers while classic and experimental American pale ales and IPAs will be out in force. Sour lovers will delight at this year’s line-up and wheat beer aficionados will be well catered for. Many of the beers available are award-winning examples of their style from high profile international beer competitions and demonstrate the global reputation of American craft brewing.
In addition, the Brewers Association will be delivering a presentation on the latest craft beer trends from the US at 12.30pm on Friday 9th August, along with a series of Masterclass tastings in the tasting area.
Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, says:
“Uncompromising, consistently high quality, exceptional flavour and taste from America’s small and independent craft brewers will be front and centre at this year’s London Craft Beer Festival. Featuring a remarkable line-up of UK-rare and highly-sought after beers, the
Brewers Association’s participation will highlight the strong interest in the UK beer market which is a crucial export destination for American craft beer, accounting for 7.9% of all exports and ranking as the third largest market globally. The presence of nine brewery representatives is testament to the interest in the UK beer market and we’re excited to have an even bigger presence at LCBF than ever before, and we look forward to welcoming beer enthusiasts to our stand.”
Free downloadable resources to help you enjoy and understand American craft beer are available at www.brewersassociation.org or www.craftbeer.com
In the UK, American craft beer is available from on-line retailers such as Athletic Brewing, Sierra Nevada shop, Brew Export, Beer Merchants.com, Beers of America, select bottle shops, off licences, on-line subscription services, supermarkets and select pubs and bars.
-ENDS-
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, Homebrew ConTM, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA. www.brewersassociation.org
For further press information: Lotte Peplow at lotte@brewersassociation.org +44 (0)7973 698 414
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