The Brewers Association (BA), the not-for-profit trade association dedicated to promoting and protecting American craft brewers, their beers and the community of brewing enthusiasts, will be participating at Craft Beer Rising 2017 for the first time.
The BA, through its Export Development Programme (EDP), will be sampling a diverse range of high quality, innovative and distinctive American craft beers running the gamut of beer styles form the ever-popular IPA to those using ground-breaking new flavours, ingredients and brewing techniques. The majority of BA EDP beers at the Festival are currently unavailable in the UK and Craft Beer Rising provides the only opportunity to taste them outside the U.S.A. Breweries participating to date include (list is subject to additions and changes):
Coronado Brewing Co
Empire Brewing Co
Epic Brewing Co
Gigantic Brewing Co.
Hardywood Park Craft Brewery
Harpoon Brewery
Heretic Brewing Co
Hopworks Urban Brewery
Jolly Pumpkin Artisan Ales
Left Hand Brewing Co
Melvin Brewing
Mill House Brewing Co
New Belgium Brewing Co
New Holland Brewing Co
Payette Brewing Co
Port City Brewing Co
Prescott Brewing Co
Rogue Ales
Saugatuck Brewing Co
Sixpoint Brewery
Ska Brewing Co
Stevens Point
Wormtown Brewery
During the Festival, Sylvia Kopp, the BA’s American Craft Beer Ambassador for Europe, will be conducting tastings and seminars on U.S. craft beers (on Friday 6.30pm-7.30pm and Saturday 1.45pm-2.30pm). Based in Berlin, Kopp is one of Germany’s leading beer sommeliers and an author, speaker and trainer on sensory evaluation and diversity in beer styles, as well as being an international beer judge.
Kopp comments: “The UK is an important export market for the BA and one of the largest after Canada. We are delighted to offer our EDP members a fresh, new opportunity to gain visibility on the global craft brewing stage by being part of the UK’s dynamic and exciting Craft Beer Rising festival. We will be pouring a range of new and experimental beers from small and independent U.S. craft brewers, many of whom will be making their debut appearance in the UK, and we look forward to welcoming visitors to our stand.”
American craft brewers are widely credited with igniting the global craft beer revolution and there are now more than 5,000 small and independent U.S. craft breweries representing 12% of the overall beer industry in the States Global U.S. craft beer exports were up 16% in 2015 (latest figures) with the UK accounting for approx. 10% of all exports.
The BA produces a wealth of (free) resources to help the beer drinker enjoy and understand craft beer and are available for download on www.brewersassociation.com or www.craftbeer.com
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Notes
The Brewers Association defines craft brewers as being small, independent and traditional. Small: Annual production of 6 million barrels of beer or less (approximately 3% of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.
Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA. www.brewersassociation.org
For further press information please contact Lotte Peplow at Peplow PR on 07973 698 414. Lotte@peplowpr.com