Skip to main content
5th February 2024

Brewers Association Takes Beer & Food Attraction Italy, By Storm

The Brewers Association, the not-for-profit trade association representing small and independent American craft brewers, will be exhibiting a highly innovative, style-diverse, top-quality range of American craft beers at Beer & Food Attraction, 18-20 February 2024, Rimini, Italy in Hall A5, booth 004.

Now in their fourth year of attendance, the Brewers Association Export Development Program will represent 15 American craft breweries from all over the USA pouring 45 different American craft beers.  Breweries exhibiting are either already available, or looking to gain distribution agreements, in Italian/European markets.  Eight brewery owners/representatives will travel over from the States to support the activation and explore opportunities for distribution in European beer markets.

In addition to a large booth presence, the Brewers Association and participating brewery representatives will lead an American craft beer Masterclass to demonstrate the quality, style-diversity and innovation of American craft beer as follows:

Location:  Beer & Tech Arena

Date and time: Sunday 18 February 12.15 – 12.45pm

Participating American craft breweries and their representatives include:

AleSmith Brewing Company – represented by Chantal Melton, VP of sales

Bent Water Brewing Co

Belching Beaver Brewery

Bootstrap Brewing – represented by Steve and Leslie Kaczeus, brewer/co-owners

Cigar City Brewing – represented by Jesse Kercheval, international business development manager CANarchy

DC Brau Brewing

Hinterland Brewery – represented by Bill and Michelle Tressler, CEO/CSO/co-founders

Leadfoot Brewing

Oskar Blues Brewery

Rogue Ales

Sierra Nevada Brewing Company – represented by Steve Grossman, brewery ambassador

The Bold Mariner Brewing Company – represented by Kerrie Stacks, co-owner

The Virginia Beer Company – represented by Chris Smith, co-owner/founder

True North Ale Company

Upslope Brewing Co – represented by Chad Pieper, export development manager

Breweries include those familiar to the Italian market such as Sierra Nevada and Oskar Blues/Cigar City as well as those looking to break into the market for the first time.  The range on offer comprises classic iterations of much-loved styles such as IPAs, to creative and adventurous twists on new and experimental flavours such as a golden ale with peanut butter, banana and marshmallow.  The line-up includes sours, lagers in various styles, wheat beers, brown ales, stouts and many more ranging in alcohol by volume and bitterness from low to high.

All beers will showcase the quality and innovation for which American craft brewers are renowned, a fact that is borne out by the number of top honours they win at prestigious international beer competitions.  In the last three hotly contested competitions American craft beers won 93 medals between them.

Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, comments: “Europe is an important export market for American craft beer and the second biggest market behind Canada.  Beer & Food Attraction presents an excellent opportunity to present high quality, innovative, creative American craft beer to Italian and European importers and distributors and discuss the very latest in brewing trends, styles and flavours.  The presence of eight brewery representatives who have made the trip across from the States signifies intent and interest in the Italian market and we look forward to welcoming HORECA visitors to our booth to explore the wonderful world of American craft beer.”

Free downloadable resources to help importers, distributors and wholesalers understand and handle American craft beer are available here


About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®Great American Beer Festival®Craft Brewers Conference® & BrewExpo America®Homebrew ConTMNational Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.

Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA.

For further press information: Lotte Peplow at

+44 (0)7973 698 414

Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.