In the height of Dementia Action Week (16th -22nd May), Alzheimer’s Society’s biggest and longest running awareness campaign, Brewpoint has announced it will be launching a limited-edition IPA called ‘Three Peaks Beer’ to support Alzheimer’s UK.
On June 10th Rick Singleton, Sales Manager at Brewpoint will be taking on the Three Peaks Challenge, requiring him to climb the three highest peaks in the UK – Ben Nevis, Scafell Pike, and Snowdon in under 24 hours. Well’s & Co have donated the supplies for Rick’s added task of carrying 15% of his body weight in beer hops across the peaks, this symbolises the 15% of brain mass that is lost by Alzheimer’s sufferers. These hops will then be delivered back to the brewery and turned into a limited-edition version of Checkpoint IPA ‘The Three Peaks Beer’, which will be available from Brewpoint’s online shop in July.
All proceeds will be donated to Alzheimer’s UK to help them fund their critical dementia research that will pave the way to better treatments and continue to care and offer expert advice and support to sufferers and their carers through the most challenging days.
Rick Singleton, Sales Manager at Brewpoint said, “This is a cause that is close to all of our hearts. Alzheimer’s is the number one killer in the UK and is still without a cure. Whether it is supporting people living with the disease or the people who love them, we know that every donation has a huge impact and are determined to raise as much as we can.”
You can donate to Rick’s just giving page here to support his journey: https://www.justgiving.com/fundraising/threepeaksbeer
-ENDS-
Wells & Co. note to the editors:
Wells & Co. was founded in 1876 and is an independent, family-owned business with an estate of 190 pubs in the UK and 17 in France. In June 2017, Wells & Co. sold its brewery on Havelock Street and most of its brands to Marston’s PLC.
Press release from Wells & Co.
Contact: georgia.bell@stormcom.co.uk