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29th May 2013

Bristol’s Beerd Brewery to Broaden Beer Brief

Beerd PR Logo

A new Bristol-based brewery is set to tap into the growing consumer interest in quality craft beers with a range of fresh and innovative brews.

 From the people who launched the popular Beerd craft beer and pizza bar in St Michael’s Hill, the new brewery is unmistakably Bristolian and draws on an eclectic mix of influences to create distinctive, unconventional beers.

 Shane O’Beirne is the experimental head brewer at the helm of Beerd. He said: “Demand for locally produced craft beer continues to rise and we want to offer drinkers something genuinely new and different. At Beerd Brewery we combine traditional British brewing techniques with unconventional ingredients to give our beers a unique flavours and a clear point of interest.

 “The huge range of craft beers available in the US is a big inspiration for us. Every one of our beers is a one-off, though the most popular may become more permanent fixtures.

 “To create exceptional beers you need passion and a desire to experiment – we live and breathe this approach so I’m confident what we create will offer something for discerning drinkers to really enjoy.”

 The first Beerd beers to hit the pumps include Superweizen!, a Hefeweizen style beer with a banana aroma and a hint of clove, an American Brown Ale made with five malts and four hops, and Porters in a range of flavours including chilli, liquorice, vanilla, mint and almond.

 An Indian Pale Ale with an intense hop flavour has also proved popular as well as the Big Small Beer, a low alcohol beer (2.8% ABV) which is ideal for a lunchtime pint and has a floral, lychee aroma.


The new Beerd Brewery is based within the expanded Bath Ales brewery between Bristol and Bath.


Roger Jones, managing director of Bath Ales, is delighted to have created the new operation: “We wanted something with its own identity which would allow us to experiment with new brews. We want people to try the Beerd Beers and judge them entirely on their merits as different and unique expressions of the brewers’ art.”


“Our focus will remain on driving forward our core range, but the Beerd Brewery is a great way to demonstrate what we are capable of and we hope and expect that it will further the move of more drinkers considering quality, flavour and authenticity in what they enjoy.”


Beerd Brewery beers are on sale now in namesake craft and pizza bar in Bristol and will be available in venues across the South West.




For more information, images or interviews with head brewer, Shane O’Beirne, please contact Amy Bullen at Inside Media on 01179 066 526 or email


About Beerd Brewery


Beerd Brewery is a brand new Bristol-based brewery born out of the eponymous destination craft beer and pizza bar in St Michael’s Hill in Bristol.


Run by Bath Ales and driven by an obsessive love for beer and a desire to create something a little different, Beerd beers are unmistakably Bristolian, but international at heart.


About Head Brewer Shane O’Beirne


Shane was born in Galway and has been a brewing aficionado for the past ten years. With a degree in engineering and brewing qualifications from Heriott Watt University (Edinburgh), Shane is on a mission to create unique off-the-wall beers to surprise and delight drinkers.


Details about some of the first Beerd Brewery beers:


Big Small Beer 2.8%


A small beer was traditionally made using the last running from the mash tun, producing a low alcohol, everyday beer. This modern version retains its low ABV but has been generously hopped and dry-hopped using US and UK hops. It is a pale golden ale with a fresh hop taste and floral, lychee aroma.


Superweizen! 5.5%


A naturally cloudy cask condition Hefeweizen. This beer has a strong banana and subtle clove aroma characteristic of the style. It’s made with 45% wheat and hopped and bittered with a combination of three English hop varieties (Challenger, East Kent Golding and Bramling Cross) to give this German style a more local flavour.


Indian pale ale 6.6%


Pale and light bodied with an intense hop flavour and aroma, this beer is inspired by West Coast IPAs and has been brewed using Summit, Chinook and Cascade hops. It has been double dry-hopped to create a floral,

citrus hop aroma.


Sergeant 5.0%


A light amber coloured beer brewed using rye malt. Pink peppercorns were added to enhance the rye’s peppery taste.


American Brown Ale 5.8%


A brown coloured beer with both a malty and hoppy aftertaste. It has a citrus aroma from dry-hopping and is made with a combination of five malts and hopped with four US hops, Cascade, Willamette, Summit and Calypso.


Porter (PX1) 4.3%


A London Porter which was brewed using five different malts. It’s a dark, rich beer with a

toasty, chocolate character. (This is brewed using untreated water as the local water profile is ideally suited to making this beer style). Also available with chilli, mint, vanilla, liquorice and almond infusion.


Scottish 80 Special 4.4%


This malt driven dark ruby ale using five malts (Pale, Roast Barley, Crystal, Wheat and Smoked Malt) is styled after the traditional Scottish Export 80 Shilling (80/-). The smoked malt gives an extra slant to the malty backbone. It is brewed using our natural untreated water similar to that of Edinburgh, the traditional home of this beer style.

Amy Bullen

Inside Media

Twitter: @InsideMediaPR

Tel: 01179 066 526 / 07827 852 928

Part of the SWNS Media Group