Will Kirby and Henry Smith of Brook House Hops in Herefordshire have won Hop Farmer of the Year at the Three Counties Food & Farming Awards.
The awards, in association with the Hereford Times, recognise and celebrate inspiring farming and food businesses making a real difference within the region and across the wider industry. In partnership with the Royal Three Counties Show, this year’s event recognised the great and good of the food and farming industries in a dozen award categories.
The Hop Farmer of the Year needed to demonstrate a clear vision for the future backed by a comprehensive management, marketing and supply chain strategy as well as active participation in recognised environmental protection schemes.
Brook House Hops have invested in the latest hop picking, processing and storage technology over the last 5 years and are rapidly building a reputation with brewers for the pioneering work they’re doing locally and nationally to lead the Great British Hop revival.
“To be able to reinvent this historic industry and grow world-class hops in a sustainable and innovative way for a new generation of farmers and the next generation of craft brewers is what we’re all about” says Farm Manager, Henry Smith.
Their unique farm-to-brewery approach, in contrast to the traditional hop merchant model, allows Brook House Hops to connect directly with brewers and build close working relationships.
Will Kirby, owner of Brook House Hops also commented on the win;
“Having already won awards for our hops, it is fantastic to get recognition for other aspects of our business too. The whole team is chuffed to bits and myself and Henry would like to thank them for their relentless hard work and our customers and supply partners for supporting us, particularly over the last couple of years which have been tough for everyone in the farming and brewing industries.”
“Hops are part of the essence of Herefordshire and we’re overwhelmed with the positive feedback that we’re getting from brewers around the world. We want to keep it that way for many more years to come!”
Brook House Hops
Next generation hops for a new generation of brewers.
Brook House Hops is a hop farm and producer based in Herefordshire, UK. They have been breaking new ground in the world of hop farming since 2015 and are quickly building a reputation for growing some of the most aromatic and verdant hops in the UK and providing fast, direct delivery to breweries.
They grow a wide range of classic and contemporary British hop varieties for traditional and craft brewers all over the world and source some of the most sought-after hops from the US and NZ. Their award-winning hops are truly unique thanks to the rich, red, Herefordshire soil and their innovative use of state-of-the-art hop picking, processing and cold storage technology.
A sustainable farming ethos has been in place since the business was first established and tree planting, rewilding, river management schemes and regenerative agriculture initiatives are standard practice.
Brook House was established to give brewers flexibility in their choices and quick access to the very best UK hops, without having to go via a traditionally inflexible hop merchant.
They are as meticulous about quality as the finest craft brewers are about their beer, and work hard to ensure that every hop they produce is packed with all the flavours, aromas and essential oils that brewers need to create perfect beers.
Find out more by visiting the website at https://brookhousehops.com or follow them on social media:
Press release from Brookhouse Hops
For more information contact:
Andy Garbett – Marketing Manager