A high-spirited, seat-of-your-pants, high wire-act of a beer bash!
London, March 2017 – Every year Brooklyn Brewery’s Mash Tour takes a new and delicious form – from concerts, dinners and beer festivals to comedy nights and some seriously standout parties around the world. This year sees the Brooklyn Brewery team taking on one grand undertaking: Beer Mansion, landing in London on Friday 12th May and Saturday 13th May, at MC Motors, Dalston.
Beer Mansion is a fully immersive beer festival unlike any other. Bringing together some of Brooklyn Brewery’s favourite community friends for two days of floor-rattling beats, food, tech, art, games, a pinch of astonishment and of course, beer – the interactive, multi-room experience is a celebration of the wide world of beer and all it touches.
Brooklyn Brewery has created a different kind of beer festival. The usual tropes are here – a ticket to gain entrance, a glass for one’s beer and many tasty hand-crafted beers; but there is no massive white tent, no fluorescent lighting and no vacuous convention centre. Serving some of the brewery’s favourite beers; each room at the Beer Mansion will fit within a unique flavour profile relating to the beer that they’ll be pouring, getting guests to think deeper about what they’ll be drinking and why it tastes like it does.
Crossing the threshold, with beer in hand – guests will choose their own journey through the five rooms of Beer Mansion. Whether they bask in the tropical haven of the Tart of the Tropics room complete with fruit-forward tropical beers, palm trees, and Hawaiian shirts, or are plunging into the gothic, roasty, and toasty Dark Room – everyone welcomed at the Beer Mansion can be sure to encounter plenty of oddity and perhaps even the elusive Brooklyn Brew Master Garrett Oliver, who’ll be flying over from New York especially for the occasion.
Not wanting to keep all the fun to themselves, Brooklyn Brewery has enlisted the help of local brewing friends as well as international sister breweries to serve up their finest beers, including: 40 ft Brewery, Redchurch Brewery, Forest Road Brewing Company, Thornbridge Brewery, Nya Carnegie and EC Dahls. Bringing some bite to the experience, neighbourhood food favourites will also be there – with Voodoo Ray’s serving up slices and quesadilla connoisseurs Killa Dilla adding some Mexican heat; whilst Andrew Clarke (founder of Glandstonbury and currently Chef Director at Brunswick House & the soon to launch Bastien) will be creating all kinds of surprising food and beer combinations.
At the Beer Mansion, the only mistake you can make is to sit still – there’s no guide book or a map to lead you, you’ll have to let your taste buds do that.
By purchasing a ticket, partygoers get a tasting glass, access to beer tastings and plenty of surprises!
A limited number of early bird tickets go on sale from 28th March at £25
Regular tickets will be on sale from 8th April at £30
Final release tickets will be available from 1st May at £35
Limited tickets on the door will be available at £35 (unless the event has already sold out,
in which case – you snooze, you lose)
Tickets can be purchasedat: https://www.eventbrite.co.uk/e/the-brooklyn-brewery-mash-presents-beer-mansion-tickets-33238544381
For more information, please visit: http://brooklynbrewerymash.com/
Get a taster of the action here:https://youtu.be/OJez1wDX_s4
Food vendors curated by Eater
Brooklyn Brewery UK
For more information, please contact Kate Licnachan or Nicola Jones at Hue & Cry Agency:
Notes to Editors
When: Friday 12th May and Saturday 13th May – 5pm to 11pm
Where: MC Motors, 28 Miller’s Ave, Dalston, London E8 2DS
About The Brooklyn Mash
Collaborating with friends old and new, Brooklyn Brewery have bundled up some of their favorite events into the Brooklyn Brewery Mash, for the fifth consecutive year in 2017 (fourth year in London) in eight cities around the world (three international, five domestic). The Mash, traditionally a week of parties, comedy, pop-up supper clubs, and enlightening discussions, has now been condensed into one super-event that is Beer Mansion. Through the beer they brew, the people they work with, parties they throw and places they go – Brooklyn Brewery enables communities to come together for a good time and great beer!
About Brooklyn Brewery
Founded in 1988, The Brooklyn Brewery is one of the foremost craft breweries in the world, currently ranking #12 in volume among United States craft breweries. While developing both delicious traditional styles and boundary-defying creations alike, Brooklyn Brewery produces award winning beers that are available in 27 states and more than 30 countries. The Brooklyn Brewery is located in the Williamsburg section of Brooklyn and has been a proud supporter of the arts, music and community efforts since its inception.
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