Brooklyn Brewery has today announced that The Stonewall Inn IPA will be the official beer of Pride in London 2025, starting an exciting three-year partnership with Europe’s largest freeto attend Pride festival.
Pride in London is a year-round organisation that champions, platforms and advocates for the LGBTQ+ community, and organises the enormously popular Pride in London Parade on 5 July. The UK’s first ever Pride parade took place in London on 1 July 1972, and over 50 years later, Pride in London has established itself as one of the most important, vibrant and well-attended Pride events in Europe.
The three-year partnership will see Brooklyn’s brand proudly displayed across Pride in London events, with the brand also having pouring rights for Pride in London which will see a range of enticing Brooklyn beers available to attendees.
Brooklyn Brewery has been brewing The Stonewall Inn IPA since 2017 in collaboration with The Stonewall Inn Gives Back Initiative (SIGBI), a non-profit organisation that supports grassroots LGBTQ+ organisations through awareness campaigns, educational programming, and fundraising. Created to honour The Stonewall Inn in New York, widely regarded as the birthplace of the modern LGBTQ+ Pride movement, The Stonewall Inn IPA is also the official beer of New York Pride for 2025.
Launched in the UK in 2024, The Stonewall Inn IPA is an American style IPA with a 4.3% ABV, featuring lively Citra hop notes with hints of lemon peel and grapefruit zest. Over the past year, The Stonewall Inn IPA has achieved rapid success, massively growing in popularity with more than 2,000 venues listing and millions of pints already sold since launch.
Part of Carlsberg Britvic in the UK, Brooklyn Brewery has continued to expand its range and availability, recently launching five new brews in Spring 2025, including Pulp Art Hazy IPA and Bodega Run Pale Ale.
Jo Marshall, Director of Marketing at Carlsberg Britvic, said: “Brooklyn Brewery and the iconic Stonewall Inn share a hometown in New York City, and we also share an unshakeable commitment to inclusivity and supporting the LGBTQ+ community around the word.
“Our beers are made for everyone to enjoy, so we’re thrilled that our Stonewall Inn IPA will be the official beer of Pride in London 2025 as we begin this multi-year partnership together. We can’t wait to be part of the experience for everyone attending and celebrating Pride in London.”
Dee Llewellyn, Director of Partnerships & Growth at Pride in London, said: “We are delighted to be kicking off a multi-year partnership with Brooklyn Brewery as part of this year’s celebrations, and that the Stonewall Inn IPA will be Pride in London’s official beer of 2025. We value Brooklyn Brewery’s commitment to inclusivity, and their support of our mission to promote visibility, unity and equality in society for all LGBTQ+ people and allies.”
Pride takes place in June to mark the anniversary of the Stonewall Uprising, a pivotal moment for LGBTQ+ rights around the world, which took place in New York City on 28 June 1969. Pride in London will see an expected 35,000 parade goers and 1.8 million visitors join the festivities and attend a variety of events, including the main Pride Parade, to celebrate the legacy of Pride and show their support for the LGBTQ+ community.
Brooklyn Brewery will have a range of its beers listed across Pride event bars throughout the festival. Alongside The Stonewall Inn IPA, Brookyln’s beers include Brooklyn Pilsner and the low-alcohol Brooklyn Special Effects, as well as new releases Pulp Art Hazy IPA and Bodega Run Pale Ale.
ENDS
Notes to editors:
- The Stonewall Inn IPA was first brewed in 2017 by Brooklyn Brewery, in partnership with The Stonewall Inn, to support the launch of The Stonewall Inn Gives Back Initiative (SIGBI). SIGBI is a non-profit charitable organisation, inspired by the struggles and ideals of the LGBTQ+ rights movement born from the historic Stonewall Inn Uprising of 1969 in New York – the shared home of Brooklyn Brewery and The Stonewall Inn. The partnership began at the request of The Stonewall Inn owners, who wanted a unique way to create awareness, and share both the story and legacy of The Stonewall Inn.
- The UK launch of The Stonewall Inn IPA allowed this partnership to grow even further beyond the United States, to support SIGBI’s efforts worldwide including with LGBTQ+ communities in the UK.
- To learn more about the work of Brooklyn Brewery and SIGBI, please visit: https://brooklynbrewery.com/createspace/
About Carlsberg Britvic
Carlsberg Britvic is a beverage powerhouse and home to some of the UK’s most iconic and popular beers and soft drinks. The business is the largest multi-beverage supplier in the UK and Carlsberg Group’s largest market by revenue.
Carlsberg Britvic’s varied and unparalleled portfolio offers brilliant drinks to excite consumers everywhere, whatever their taste. In beer, its portfolio ranges from Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Ice Tea and Rockstar Energy.
Its strong national footprint includes six production facilities and a logistics operation with 16 depots servicing customers across the UK. With strong values, proud heritage and great ambitions, the business is committed to delivering outstanding service, investing in its people, and innovating to benefit communities and the planet.
Discover more: CarlsbergBritvic.co.uk
About Brooklyn Brewery
Brooklyn Brewery was founded in 1988 by neighbours Steve Hindy and Tom Potter who set out to bring brewing back to Brooklyn, which was once a powerhouse of American beer production. They worked with Milton Glaser, (creator of the ‘I Heart NY’ logo) to design the brewery’s iconic logo, and in 1994 teamed up with legendary brewmaster Garrett Oliver to craft award-winning beers that put Brooklyn Brewery firmly on the map.
Brooklyn Brewery’s beers are now available in over 30 countries worldwide. Its range includes Brooklyn Pilsner, Brooklyn Special Effects, Brooklyn Lager and Brooklyn Stonewall Inn IPA. Available in pubs and major retailers nationwide, including Asda, Sainsbury’s, Tesco, Morrisons, Co-Op, Ocado, and Waitrose.
Discover more here: Brooklyn Brewery | Website | Instagram | Facebook | Twitter
About The Stonewall Inn Gives Back Initiative
The Stonewall Inn Gives Back Initiative (SIGBI) is a non-profit charitable organisation inspired by the struggles and ideals of the LGBTQ+ rights movement born from the Stonewall Inn Uprising of 1969.
Through awareness campaigns, educational programming, fundraising and candid public dialogue, we support grassroots organisations committed to advocacy and that provide crucial support to LGBTQ+ communities and individuals. We are committed to eliminating the social intolerance that is profoundly impacting the lives of LGBTQ+ citizens throughout America and abroad.
Find out more about our work on our website: https://stonewallinitiative.org/
About Pride in London
Pride in London is a volunteer-led organisation, run by volunteers for the advocacy and support of the LGBTQ+ community. Pride in London runs the Uk’s largest and most diverse Pride event, and actively supports initiatives and campaigns aimed at promoting greater inclusivity and acceptance. The organisation’s mission is to promote visibility, unity, and equality in society for all LGBTQ+ people and allies.
Find out more at https://prideinlondon.org
An image to accompany the story here.
Contact: Edward Halliday, Edward.Halliday@carlsbergbritvic.co.uk
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