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7th March 2024

Budget reaction: Greene King CEO, Nick Mackenzie, calls for wider regulatory reform to support pubs

Nick Mackenzie, CEO of Greene King, said: A freeze in alcohol duty is welcome, but it is significantly outweighed by the continuing increases in the cost of doing business. Rising business rates and wages continue to disproportionately impact pubs, therefore it is disappointing the Chancellor has, once again, missed opportunities to reduce VAT for hospitality and reform the rates system.

“We’ve invested heavily in our pubs and our teams, bringing long-term social value to communities across the UK. But the sector needs wider regulatory reform if it is to continue to create hundreds of thousands of jobs and support the nation’s economic growth.”

Contact: Maria Pia De Jong,

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