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18th December 2014

  BUDVAR TANKOVÉ PIVO MAKES ITS UK DEBUT ZIGFRID VON UNDERBELLY, HOXTON SQUARE

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 www.budweiserbudvar.co.uk

Twitter.com/BudvarUK / Facebook.com/BudvarUK / Instagram.com/budvaruk

 

Landing on our shores for the first time and making its UK debut is Budvar Tank Beer, or Budvar Tankové Pivo as the locals in the Czech Republic call it. Taking center stage at Zigfrid von Underbelly, Hoxton Square London, it’s the closest way to bring the brewery experience to the consumer. Budvar has a long-standing tradition in the Czech Republic of serving Tankové Pivo, where customers are able to savour un-pasteurised Budweiser Budvar beer straight from the tank. The custom-made Tankové Pivo Tanks, have been designed by Budvar in collaboration with Paul Daly, owner of Zigfrid von Underbelly.

 

To coincide with its UK arrival early next year Budvar will kick start a programme of activity introducing consumers to Budvar Tank Beer in a series of interactive nights – Budvar Tank Tuesdays.  Running weekly from 13th January – 3rd February 2015, the first 102 guests through the door (from 6pm) can enjoy a complimentary pint to recognise Budvar’s 102-day brewing and maturation period. Budvar Tank Tuesdays celebrate the art of brewing, blending their love & passion for beer with the creativity of Hoxton.  Each night will showcase London’s smallest art gallery, featuring work from street art photographer and local resident Claude Crommelin.  His extensive archive will be on display, exploring four different themes across the month long residency – Classics, 3D, Shoreditch Icons & Hoxton Square.

 

Simon George, UK Sales Director, Budweiser Budvar UK said: “The launch of Tankové Pivo marks the beginning of an exciting chapter for Budvar in the UK. Our research has told us Flavour, Authenticity, Originality and Provenance are crucial factors when consumers choose their favourite beer brands.  We will use Budvar Tankové Pivo, supplied direct from our brewery in Bohemia, as the lighthouse for the brand in 2015. Over the next 12 months we have a major experiential programme planned to take this exquisite beer around the UK.”

 

Paul Daly, owner of Zigfrid von Underbelly said: The Tanks are like a work of art. Taking centre stage upstairs in Zigfrid, the beer is beautiful & pure and tastes exactly the same in Hoxton Square from the copper tank, as it did when I first tasted it in the brewery in the Czech Republic…it’s magic.”

 

– ENDS –

 

For further information on Budvar please contact:

Jacquie, Amy or Ben at Amazing Media on 0207 033 3722 or email –

jacquie@amazingmedia.co.uk/ amy@amazingmedia.co.uk / ben@amazingmedia.co.uk