7.5% Czech Lager Matured For 200 Days Targets Premium Beer Market
Budweiser Budvar UK is updating its range with the relaunch of Budvar Reserve, the historic brewery’s premium 7.5% ABV premium Czech Lager, matured for 200 days.
With a completely new bottle design and branding, Budvar Reserve will initially launch through selected off-trade and online retailers in March. The time needed to mature this acclaimed beer at the brewery in the town of České Budějovice, South Bohemia, as well as the relatively low volumes brewed, will make it a sought after, ‘buy-it-when-you-see-it’ premium beer.
Jitka Vlčková, managing director of Budweiser Budvar UK, said: “We’re delighted to be able to offer our unique Budvar Reserve to those discerning UK beer drinkers who enjoy stronger, premium beers on occasion. Budvar Original is the classic Czech lager for many UK beer lovers, and Budvar Reserve is another superb example of our brewers’ skill.”
Budvar Reserve is brewed using the finest Moravian malts, whole-cone Saaz hops and soft water drawn from an artesian well 300 metres below the brewery, before being matured in Budvar’s historic cellars for 200 days.
The result is a unique and complex beer. Retaining all the fresh drinkability of the flagship Budvar Original lager, Budvar Reserve’s extra-long maturation also brings a honeyed sweetness and rich malt body that perfectly balances the floral aroma and crisp bite of the noble Saaz hops.
Budvar Reserve is supplied in a brown glass 330ml bottle that reflects the new Budvar ‘Greetings from the Republic of Beer’ positioning, launched last year. The main label includes the description ‘Extra Matured Czech Lager’ and also includes the historic roundel of České Budějovice, while the neck label confirms it is “matured for 200 days at the National Brewery of the Czech Republic”.
Budvar brewmaster, Adam Brož says: “Budvar Reserve is a special, strong, cellar-aged beer that really showcases the brewing traditions and dedication to taste and quality we’ve stayed true to at Budweiser Budvar for 125 years.
“No other brewery in the world could make this beer because it requires the very best Czech ingredients, and huge amounts of time and cellaring space – making it expensive to create. But being independent and owned by the Czech people means we can brew our beer in the same way we always have, with the same focus on time and flavour.”
Budvar Reserve will initially be available through specialist beer retailers, including online at Flavourly and Beerhunter. It is packaged in 330ml bottles with an off-trade RRP of £2.25.
The bottled version, along with a limited supply of Fresh Hopped Budvar Reserve in kegs, will be available to pubs and bars when the on-trade is able to reopen.
ENDS
Editor’s notes
Budweiser Budvar (www.budweiserbudvar.com) is the national brewery of the Czech Republic and an iconic Czech lager known the world over but only ever brewed in České Budějovice (Budweis), South Bohemia. The brewery is fiercely independent, cold-conditions its beer for months, and has brewed in the same town since 1895 using quality local ingredients that have earned it Protected Geographical Origin status from the EU. Budvar knows all about devotion, tradition and doing things the right way. The brewery still proudly uses the finest whole-cone Saaz hops, Moravian malts, artesian soft water from an Ice Age aquifer underneath the brewery. Small wonder it’s been described as the “last true lager in Europe”.
Issued on behalf of Budweiser Budvar UK by ShielPorter Communications. For more information and images, please contact:
- John Porter: john@shielporter.com / 07734 054389
- Ros Shiel: ros@shielporter.com / 07841 694137