Budweiser Budvar UK have partnered with multi award winning New World Trading Company to launch their first Tankové Pivo site outside of London and it’s proved to be a phenomenal success.
The magnificent Oast House in Spinningfields Manchester already has an impressive selection of 80 beers and since its arrival Tankové Pivo has already firmly secured itself as one of the pub’s bestsellers. The Oast House sold 5700 pints in its first week on sale making it the most successful launch for Budweiser Budvar UK to date.
Sipping Budweiser Budvar unpasteurised Tankové Pivo is the shortest way from the hallowed cellars of the brewery in the Czech Republic to the drinkers’ glass in the Oast House. To give people a further taste of the Czech Republic culture the team at The New World Trading Company have recommended the beer is paired with one of the Oast House’s famous Deli Boards made up of Shorrocks’ two-year aged Lancashire Cheese, Potato Salad, Prosciutto and White Cabbage Coleslaw or an Oast House Beef Burger with all the trimmings.
Chris Hill, managing director of The New World Trading Company said: “We are thrilled to welcome Budvar Tankové Pivo to the Oast House in Manchester. Our team is dedicated to bringing a diverse selection of the world’s best beers to our customers. To be the first venue outside of London to house Budvar Tankové Pivo is a real accolade for us and, of course, our city’s discerning drinkers.”
Simon George, UK Sales Director, Budweiser Budvar UK said: “We have had a fantastic reaction so far to Tankové Pivo from Oast House customers. Manchester is a hotbed at the moment with a surge of stunning local craft brewers and as such consumers there recognise in Budweiser Budvar timeless craftsmanship. I’m delighted that our first Tankové Pivo site outside of London is with such an exceptional retailer in a fantastic venue and city.’
For more information and the latest Budweiser Budvar UK news head to www.budweiserbudvar.co.uk or for further information about The New World Trading Company head to http://
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For further information on Budweiser Budvar please contact:
Jo Miller at Nurture on 07779 347937 or email – jo@nurturedrinks.com
For further information on The New World Trading Company please contact: Caroline Hitchen on 07966 016855 or email caroline@chip-pr.co.uk
Notes to Editors:
Budweiser Budvar is brewed in the Bohemian town of České Budějovice and is wholly owned by the people of the Czech Republic and brewing exceptional lager something of a matter of National Pride. Budweiser Budvar celebrated its 120th anniversary in 2015 but the town itself has a history of brewing for over 700 years.
Budweiser Budvar Original and Tankové Pivo are brewed and conditioned for a total of 102 days, 7 times longer than most other beers. This no short cuts attitude to brewing is owed to the fact that the brewery is run by brewers, not accountants.
Budweiser Budvar Tankové Pivo 5%, translated as Tank Beer, is delivered fresh and unpasteurised direct from the award winning cellars of the Czech Republic.
The first Budweiser Budvar Tankové Pivo site was launched in November 2014 at Zigrfrid von Underbelly of Hoxton Square, with a further second installation at the then newly opened MeatLiquor N1 on the popular Upper Street North London.
The Oast House forms part of The New World Trading Company who are the proud operator of some of the most exciting brands in the UK restaurants and bar market.
The company has recently been listed 20th in the Sunday Times Virgin Fast Track 100 and took away two awards from the 2016 Publican Awards in the following categories, Best Small Employer (2-50 sites) and Best Managed Operator (2-50 sites)
Website: www.theoasthouse.uk.