Official beer of the England Football team launches limited edition 440ml can to commemorate football coming home.
Budweiser, official partner of the England Football team, is helping fans savour the taste of victory with the launch of a limited edition ‘Home’ can, to commemorate the Lionesses’ incredible achievement in bringing football home.
Fans can toast the team with the special design – emblazoned with a triumphant ‘Home’ declaration in place of Budweiser’s logo. Budweiser’s iconic red can has been reimagined to celebrate the England flag in red and white, with the three lions taking centre stage. The brand’s creed, running across the top of the can, has also been updated as an ode to the England squad, referencing their incredible success and the impact they’ve had. Alongside this, as part of the Budweiser crest, five continents have been replaced with the five cities the team played in.
Jack Morris, Senior Brand Manager – Budweiser commented, “We couldn’t be prouder to be a long-term partner of the England team, and it’s incredible to see the inspiration they have given to women and girls across the nation. We’re continuing the celebrations with our limited edition ‘Home’ can, inviting fans to savour the taste of victory.”
You can now join the waiting list to purchase one of Budweiser’s limited edition ‘Home’ cans at Budweiser.co.uk/Lionesses.
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About Budweiser
Budweiser is a medium-bodied, flavourful, crisp American-style lager. Brewed with the best barley malt and a blend of premium hop varieties, Budweiser is an icon of optimism and celebration which is enjoyed in over 60 countries around the world. In the UK all Budweiser is brewed with 100% renewable electricity. Budweiser is the official partner of the England Football team.
Press release from Weber Shandwick
For further information, please contact Lauren Kramrisch via LKramrisch@webershandwick.com