Butcombe, the West Country’s fastest growing brewery, has secured the exclusive rights to distribute Sierra Nevada Pale Ale on draught throughout the South West from May 2013. Brewed by craft beer pioneer, the Sierra Nevada Brewing Company based in Chico, California and started by Ken Grossman in 1980, known as the pioneer of the American Craft Beer movement.
Sierra Nevada Pale Ale has become the fastest selling American style Pale Ale, both in draught and in bottle, throughout the UK. It has grown to become one of the world’s most popular beers, producing over 1 million brewers’ barrels per year. This premier craft brewery is highly regarded by the industry for the quality of its beers and uses only whole-cone hops. The brewery is passionate about quality, insisting for example, that all their beer be transported in refrigerated vehicles, whether by air or road.
Guy Newell, Butcombe’s managing director, says: “Sierra Nevada has set the standard for artisan brewers worldwide and for Butcombe to win the exclusive rights to distribute its sensational Pale Ale is fantastic news for us and our customers. We share the same values on quality and consistency and Ken knows that we will look after his beer”.
Sierra Nevada Pale Ale is available on draught at 5.0% ABV. Dark amber in colour, it has a distinctive and fragrant bouquet and a spicy flavour derived from the generous use of the best quality Cascade hops. The beer undergoes an extended maturation period before leaving the brewery and no artificial additives or preservatives are used at any stage of the production process.
The trade will receive Sierra Nevada branded glasses from Butcombe when placing their orders. For further sales information contact Butcombe on: ( 01934 863963
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