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30th May 2017

Butcombe Invades Craft Beer Market

Butcombe Brewing Company is launching two new out of this world beers, ‘Invader’ and ‘Forty Two’ this month.

Inspired by the year of the Brewery’s founding, the sci-fi cans from the ’78 range give Butcombe a chance to showcase their craft brewing credentials outside of its classic range.

Invader – The game changing beer

1978 saw the release of Space Invader, the arcade game that changed the world with its iconic game play and design. Today it remains a totem for a generation, taking us back to a simpler time, where saving the universe came in 8 bit and a handful of small change could last you the night. To celebrate this game-changer we’ve created a beer that’s a classic in its own right.

Cool fermented and conditioned cold for longer makes this a strong, malty lager. With a light amber colour and sweet, malt, biscuit character, the clean ferment ensures a crisp, dry finish with soft spicy German hop undertones. Beat the end of level boss and toast your success with Invader.

Forty Two – A beer to answer the ultimate question

In 1978, The Hitchhiker’s Guide to the Galaxy revealed the answer to the ultimate, question of life, the universe and everything as the number 42. To celebrate Deep Thoughts’ deepest thought we’ve created a beer that’s *ahem* out of this world.

Black as space in the glass, DON’T PANIC! This beer – due to some rather clever brewing – has no burnt malt astringency. Packed full of Galaxy hops, there’s plenty of roasted and caramel characters to balance the huge hopping rate of this very drinkable session ale. The perfect beer for Arthur Dents’ across the solar system.

The new beers are already proving popular as they will be available in 36 ASDA stores across the South West.

Geraint Williams, Managing Director at Butcombe Brewing Co. said: “We created our 1978 Range in homage to the year of our birth. These new beers give us a chance to be creative and experiment with brewing outside of our classic range.  Invader and Forty Two will allow us to access new markets and showcase our craft credentials.”

“Our decision to create these craft beers has been driven by a consumer demand for fresh concepts in beer style as well as design. As drinkers move away from bland homogenised beer, towards craft brews, they’re looking for beers which connect with their lives. We think Invader and Forty Two will be incredibly popular with sci-fi fans. We hope these beers will be as successful as the cultural classics which inspired them.”




Liberation Group                                                            Tel: 01934 864898

Emmy Webster, Butcombe Brewing Co. Marketing Manager


Instinctif Partners                                                          Tel: 020 7457 2020

Tali Kramer

Henry Conner