Butcombe Brewery beat intense competition to take the title of Overall Brewery Business of the Year, announced today at the organisation’s BeerX event in Sheffield.
Judges gave the top title in the SIBA Business Awards to Avon-based Butcombe for a highly effective campaign to raise the profile of its bottled beers among supermarket buyers, which created standout for the brewery in a crowded market. Butcombe won the Best Marketing & Communications category on its way to taking the overall prize.
A further seven brewers were recognised in the Business Awards for excellence in everything from community support to business development, while accolades were also handed to six brewers in the SIBA Design Awards, judged alongside the Business Awards. Padstow Brewing Company won the Best Total Design Concept Award, as well as three out of the four top prizes for bottle label and pump clip designs.
Presenting the Awards, SIBA chief executive Julian Grocock said, “The SIBA Business Awards have been running for nine years and in that time the number of brewers within our ranks has multiplied to the point where today, we have close to 800 members.
“Brewers who want to succeed in this competitive environment have to be good businesspeople as well as good brewers, employing a raft of skills from marketing and communication to design and customer support. Engagement with their local community and commitment to building a sustainable business are also rewarded in this Award scheme.
“We are, once again, impressed with the very high standard of entries to the Business Awards, which demonstrates that what our members may lack in size, they more than make up for in their professionalism and commitment to their business.
“With talented and dedicated individuals like these at the forefront of local brewing, we should be optimistic about the prospects for the sector.”
At the Business Awards, SIBA members also named label manufacturers Label Apeel as Best SIBA Supplier Associate.
Caption to attached image: Martin Holland, off trade sales director at Butcombe Brewery; SIBA chief executive Julian Grocock; Caron & Des Archer of Padstow Brewery
SIBA Business Awards and Design Awards 2014
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CATEGORY |
SPONSOR |
WINNER |
HIGHLY COMMENDED |
|
Business Award Overall Winner |
Cool Shock Events |
Butcombe Brewery, Avon |
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|
Best Customer Support |
Crisp Malting Group |
Sonnet 43 Brew House, Co. Durham
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|
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Best Community Support |
Enterprise Inns |
Corvedale Brewery, Shropshire |
Lymestone Brewery, Stone, Staffordshire |
|
Best Green Business |
O-I |
Bays Brewery, Torbay |
|
|
Best Marketing & Communication |
Festival Glass |
Butcombe Brewery, near Bristol
|
Castle Rock Brewery, Nottingham |
|
Best Business Development |
BFBi |
Moorhouse’s Brewery, Burnley |
Sonnet 43 Brew House, Co. Durham AND Truman’s Brewery, London |
|
DESIGN AWARDS |
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|
|
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Best Total Design Concept |
Napthens |
Padstow Brewing Company |
Roosters Brewing Company, Knaresborough |
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Best Individual Bottle Label/Packaged Beer Design |
Croxsons |
Padstow Brewing Company |
Treboom Brewery, north Yorkshire |
|
Best Range of Bottle Labels/Packaged Beer Design |
Croxsons |
Fourpure Brewing Company, Bermondsey |
Roosters Brewing Company, Knaresborough |
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Best Individual Pumpclip / Draught Beer Point-of-Sale |
Willis Publicity |
Padstow Brewing Company |
Brighton Bier |
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Best Range of Pumpclips / Draught Beer Point-of-Sale |
Willis Publicity |
Padstow Brewing Company |
Prescott Ales, Cheltenham |
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Best Supplier Associate |
SIBA |
Label Apeel |
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-ends-
Issued on behalf of: Society of Independent Brewers
By: ShielPorter Communications
For information: Ros Shiel
07841 694137 / 01403 267971