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1st March 2024

Buxton Brewery Re-Brand

Today I’m pleased to announce the exciting next stage of our beer odyssey – a brand refresh that perfectly captures the innovative and adventurous heart and soul of our independent brewery and gives us a credible, ownable platform to take Buxton Brewery to the next level.

A fresh new story to tell

Our rebrand began with our central story, because, like every great explorer all great brands have a great story to tell. We know our customers share an adventurous, outdoorsy mindset with us, love our unique location in the Peak District and have an equally adventurous approach to trying new beers. This inspired our new narrative. Here’s a taster or some of it:

“Where adventure’s always brewing

We’re taking craft beer off-grid. Because for us, the journey is every bit as exciting as the destination. It’s a journey inspired by the unexpected ups, downs, twists and turns of the Peak District. So, if you’re the curious, questioning type, always ready to take the path less trodden, you’ve found your tribe.”

Refreshed identity and can designs

Next, we released the designers into the wild to give us new look and feel. They returned with a new compass-inspired graphic that’s both a nod to that exploring mindset and to our own adventurous, restless approach to brewing, together with a new logo font that’s unmistakeably Buxton Brewery but with a fresh cut.

Peak perfect imagery

In keeping with this ethos, we’re sourcing our imagery locally too. We’re big fans of talented local photographer, Phil Sproson’s moody Peak District landscapes and wanted some of that dark, mysterious vibe on our cans.

And some revamped beer names

You’ll also notice some tweaks to the beer names in our core range. Naturally, flagship names like Axe Edge remain unchanged, while others have been renamed to follow in its footsteps. Now they’re all on the same path, inspired by our Peak District location, with a more relaxed focus on story telling rather than a sermon about ingredients.

We hope you agree, this rebrand gives us a perfect launchpad for the future.

So, here’s to the next chapter of Buxton Brewery, where the adventure never stops, the beers keep flowing, and the Peaks stay our forever muse.

Dominic Metcalfe

Managing Director, Buxton Brewery

Contact: Dom Metcalfe,

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