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30th April 2020

Camden Town Brewery launch NEW Camden Heroes Lager to support healthcare heroes

We’ve seen an overwhelming response from the nation, pulling together to support healthcare heroes during the COVID-19 crisis, and we wanted to do our bit the best way we know how – through beer.

We’ve rebranded our classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting our healthcare heroes during this incredibly difficult time.

What’s more, all NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout.

The Camden Heroes Lager is our way of saying thank you to all the heroes out there and will be available to purchase on our online web shop from the 29th April.

We are also donating 20,000 cans directly to frontline staff at hospitals, ambulance stations and clinics in London as a direct ‘thank you’ for when staff clock off after their shift.

Jasper Cuppaidge, Founder of Camden Town Brewery says: “We had so many people contacting us from hospitals asking for beers to replace their weekly pub team visits. We were more than happy to help but wanted to do more. 

That’s why we created Camden Heroes Lager to say a massive thank you to the amazing healthcare workers and show our support the best way we know how, brewing beer. We are so grateful to all the incredible frontline workers risking their lives during this global crisis. Let’s raise a socially distant cheers to UK health workers.”

So, treat yourself to a thank you lager and let’s all pull together to raise money for our healthcare heroes.

Camden Town Brewery’s Camden Heroes Lager has an ABV of 4.6% and will be available from the 29th April on the Camden web shop.

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For further information, interviews or samples, please contact the Camden Town Brewery press team on: or

For more information on Camden Town Brewery, visit & IG @camdentownbrewery

About Camden Town Brewery:

Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017. The Enfield brewery is the largest brewery to be built in London in over 30 years.

Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager and the brand’s latest launch – Off Menu IPA. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.

Alongside the core range, Camden Town Brewery releases several limited-edition Seasonal Hells lagers each year and smaller batch innovations and collaboration beers under its ‘Arch 55’ series.

In April, Camden launched its virtual pub THE CAMDEN BRE.WWW.ERY BAR, hosting a series of programmed entertainment including pub quizzes, live music and more. All events aim to raise money for Hospitality Action’s COVID-19 Emergency Fund.

Camden Town Brewery also hosted an auction on Twitter for the most valuable pint of Camden Hells delivered to two metres from one lucky beer fan’s front door. The pint was sold for £800, with Camden matching the winning bid and donating £1,600 to Hospitality Action’s COVID-19 Emergency Fund.