London, April 2023: Camden Town Brewery has announced the launch of its latest summer seasonal: Bellini Lager. This crisp and refreshing lager is a fresh take on the classic Italian Bellini, inspired by the iconic combination of bubbly prosecco and sweet peaches. Because why should fizzy wine have all the fun?
Following on from the success of Camden’s previous summer seasonals, Pina Lager in 2021 and Ice Cream Lager in 2022, Bellini is stepping up to the plate as the next limited-edition launch to take centre stage.
Originally created as part of Camden’s small batch innovation series ‘Arch 55’, it was time for Bellini to go even bigger in a new 440ml can for Summer 2023 – making it perfect for sharing with pals during the warm summer months,
The new Bellini Lager is a dry ‘Brut’ inspired beer, incorporating rice for a light body and paired with Nelson Sauvin hops for that wine-like flavour all fizz fans love. A crisp and fresh tasting lager, Bellini uses real peach puree and has been dry hopped with the new experimental hop HBC 431, known for its peach tea notes, for ultimate levels of fruity freshness.
Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: “We regularly launch seasonal beers and it’s something we know our beer fans get excited about – and who could blame them? Bellini is a crisp but juicy lager that we’ve tried and tested at Camden HQ, and now it’s the perfect choice for summer ’23. We are seeing peachy drinks pop up in lots of different categories, and although our Bellini lager may sound extra fancy, at its heart it is still a really fresh and delicious beer.”
Bellini Lager has an ABV of 5.2% and is available to purchase for RRP £3 in 440ml cans at Sainsbury’s, Waitrose, Morrisons, Co-Op and on the Camden webshop at: https://camdentownbrewery.com
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About Camden Town Brewery
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases small batch innovation beers under its ‘Arch 55’ series. This range allows Camden’s brewing team to try out new ideas, ingredients, techniques, and recipes which are available on the Camden webshop in limited-edition batches.
Camden also launches annual summer and winter seasonals, which have previously included Chilly, Cold IPA, Ice Cream Lager and Pina. These limited-edition beers continue to showcase the brewing team’s fresh innovation, bringing bold and innovative new flavours to the UK ahead of summer and winter each year.
Imagery available to view and download here: https://we.tl/t-
Contact: Becky Greenwell, W Communications, Becky.Greenwell@wcommunications.co.uk