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13th February 2020

Camden’s first winter Seasonal Hells has arrived!

London, February 2020: Inspired by fresh pine trees and frosty weekend walks, our latest seasonal lager, Hells in Hibernation, is the perfect companion for cosying up with on a cold winter’s night.

For the latest Seasonal Hells, we’ve teamed up with the British Hedgehog Preservation Society to raise awareness of the growing hibernation issue Hedgehogs face each winter. A portion of sales from Hells in Hibernation will go towards the amazing work BHPS do to help hedgehogs.

Like a stroll amongst the spruce, Hells in Hibernation is a woodland escape in beer form, a crisp and piney twist on our classic Hells lager. Brewed using Chinook hops, the winter seasonal lager is hazy and unfiltered, with pine and spice aromas.

Available now, this is the third release from our Seasonal Hells range, following the incredibly successful Strawberry Hells Forever Lager and Harvest Hells Lager. The limited-edition Hells in Hibernation is only around as long as winter is, so don’t miss out – Hells in Hibernation is now available from Sainsbury’s and M&S stores.

Camden Town Brewery’s Hells in Hibernation has an ABV of 4.6% and is available now in single 330ml cans from Marks and Spencer’s and 4-pack 330ml cans from Sainsbury’s – £2 RRP per can.


For further information, imagery, interviews or samples, please contact the Camden Town Brewery  press team at W on:
07786022830 / 07885790727

For more information on Camden Town Brewery, visit:

For more information of the British Hedgehog Preservation Society, visit:

About Hells in Hibernation:
Brewed with Chinook hops, Hells in Hibernation has pine and spice aromas for a refreshing lager. In line with other Seasonal Hells brews it has an ABV of 4.6% and will be available in single 330ml cans from Marks and Spencer’s and 4-pack 330ml cans from Sainsbury’s – £2 RRP per can.
About Camden Town Brewery:
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017. The Enfield brewery is the largest brewery to be built in London in over 30 years.

Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager and the brand’s latest launch – Off Menu IPA. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.

Alongside the core range, Camden Town Brewery releases several limited-edition Seasonal Hells lagers each year and smaller batch innovations and collaboration beers under its ‘Arch 55’ series.

About The British Hedgehog Preservation Society:
Founded in 1982 the British Hedgehog Preservation Society offers help and advice to those with sick, injured or orphaned hedgehogs and maintains a list of rehabilitators in the UK. The British Hedgehog Preservation Society (BHPS) is a registered UK Charity (number 1164542) dedicated to helping & protecting hedgehogs native to the UK (Erinaceus europaeus).