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Camden’s Strawberry Hells Forever Lager is back

Summertime is upon us, and that calls for the return of our seasonal beer, Strawberry Hells Forever. Crisp, refreshing lager meets juicy British strawberries, ripe for the picking.

To celebrate the launch of our first Seasonal Hells of 2019, we’ve partnered with GrowUp Community Farms, a London social enterprise, who are championing sustainable urban farming to grow the freshest, natural ingredients right in our city.

GrowUp Community Farms is raising awareness of new urban farming technologies with workshops and education projects at their Bermondsey hub. Vertical farming has been created to transform spaces into socially and environmentally productive places. The method allows for year-round organic crop production with less exposure to chemicals, using 90% less water than traditional farming to grow fresh, sustainable produce within our city. A donation of 20p from every can of Strawberry Hells Forever, will go to supporting GrowUp Community Farms and their mission to spread the word about the huge benefits urban farming has to offer.

We’ve teamed up with their sister company Rootlabs, who build London’s urban farms, to launch the UK’s first brewery-based urban vertical farm to our Enfield brew house. Rootlab’s will be installing a vertical farm to help us grow our very own crop of urban strawberries for future brewing.

Jasper Cuppaidge, Founder and CEO of Camden Town Brewery, comments,

“Sustainability is something that’s built at the heart of our Enfield Brewery – with our solar panelled roof, energy storing heating equipment and recycled rain water system already in place, Rootlab’s vertical farm will be an exciting new addition to our brewery. By partnering with GrowUp Community Farms in their mission to grow a greener planet, we’re sustainably growing our own strawberries for future brewing to welcome Strawberry Hells Forever is back for its 5th summer.

Available to buy from Monday 16th June, our annual crisp, tart, and full-bodied lager brewed with British strawberries for the ultimate sip of summer. With a can designed by Bodil Jane, our Seasonal Design Collaborator, this beer is the first of our ‘Seasonal Hells’ batches for 2019, Strawberry Hells Forever will be followed by a collection of brand-new beers inspired by Autumn, Winter and Spring, all designed by the Dutch Artist.

Sam Cox, Co-Founder of Rootlabs and GrowUp Community Farms, says, “We are delighted to be working with Camden Town Brewery to raise awareness of vertical farming technologies in London and across the UK. Their generous donation of 20p per can will support the delivery of our programme of workshops and training courses for the public.”

Try Camden’s Strawberry Hells Forever at the Camden Brewery Bar’s “New Beer Thursday” event on Thursday 13th June from 6pm, where you can chat to their brewers about the beer.

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Available at Sainsbury’s nationwide from Monday 16th June in single or 4-pack 330ml cans for £2 RRP per can.

Camden’s “New Beer Thursday” will mark the official launch of Strawberry Hells Forever on Thursday 13th June at Camden Town Brewery, North London.

For further information, press access and imagery, please contact the team at W:

07967 055362 / camdentownbrewery@wcommunications.co.uk

About Strawberry Hells Forever:

Crisp, tart and full-bodied, Camden’s Strawberry Hells Forever is a summer take on their Hells Lager, made using fresh strawberry puree and brewed with Perle, Mosaic and Huell Melon hops, with pilsner and wheat malt, with an ABV of 4.6%.

About Camden Town Brewery:

Camden Town Brewery is a leading brewery based in North London. Founded under the Camden railway arches back in 2010 by Jasper Cuppaidge, the original brewery is located in Kentish Town West with a second site recently opened in Enfield last Summer. The Enfield brewery is the largest brewery to be built in London in over 30 years.

Camden Town Brewery’s range consists of seven beers including the famous Hells Lager, available in Waitrose, Marks & Spencer and Majestic Wines, as well as bars and independent retailers. Camden Town Brewery launches several limited-edition Seasonal Hells beers each year. Strawberry Hells Forever Lager will be followed by a collection of brand-new beers inspired by Autumn, Winter and Spring. Released every quarter, the limited-edition beers will be our take on these four great British seasons.

About Rootlabs:

Rootlabs is a design and horticultural consultancy based in London. Its studio creates vertical farms, interior landscapes and temporary growing installations that transform spaces into socially and environmentally productive places.

Vertical farming is the practice of growing food in vertically stacked layers. Farming in this way allows them to produce more on a smaller footprint and bring food production closer to the point of consumption in cites, reducing the need for packaging, transportation and refrigeration.

www.rootlabs.co.uk

About GrowUp Community Farms:

GrowUp Community Farms provides education and thought leadership around plants, food and sustainability. They use innovative farming techniques as a backdrop for learning. The core belief is that educating communities is the key to developing a sustainable food system.

 

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