Camerons Brewery are delighted to announce that their collaboration beer with Toast Ale will be launched next month. Stottie, which is a 5% Dunkel Hefeweizen beer, will be served on tap across the pubs’ managed group from the 16th November.
Camerons has replaced 1/3rd of the beer’s normal malt bill with surplus bread which would have otherwise been destroyed. This has been supplied via Adelie Foods. Stottie is a classic German style Dunkel Hefeweizen with a lovely banana and clove aroma ending with a rich malty and toffee taste.
The brewer will also hold an event at their The Head of Steam venue in Leeds to celebrate the launch of this limited-edition beer. Camerons and Toast will donate 100% of the profits made from this beer to the charity Feedback which campaigns for a better, fairer food system.
Toast, who work with a number of brewers across the UK to highlight food waste, have so far raised over £12,000 for its nominated charity Feedback since it launched. In addition, almost 1 million slices of unused bread have been used in beers they have developed.
Yousef Doubooni, Head of Marketing at Camerons said “We started working with the team from Toast earlier this year by introducing their bottled beers into our managed pub estate. We really liked their beer concept and we felt it fit perfectly with the ethos in our The Head of Steam pubs. During this time we have been working on a collaboration brew with them and it is great to see our Stottie beer come to fruition from this”.
“The team at the brewery have created a fantastic beer and it has been a great experience brewing with bread as a substitute for part of the malt we would normally use. We can’t wait for this limited-edition beer to go on sale soon” Yousef added
Chris Head, Head of Partnerships at Toast Ale said “We’re very excited about collaborating with Camerons on our first ever Weizenbier. It’s great to see our beers in some of the best craft beer venues in northern England and we’re looking forward to the tap takeover with this new beer in Leeds in November.”
For further information and details of which pubs this beer will be pouring at, please follow Camerons Brewery on Facebook, Twitter and Instagram
ENDS
Notes to Editors:
Camerons Brewery
Camerons Brewery Ltd is one of the largest private breweries in the UK, with the capacity to produce more than 1 million hectolitres of beer annually.
Formed in 2002, following its purchase by businessman David Soley, the company’s origins date back to 1865 when John William Cameron was engaged to run the original brewery. Camerons is headquartered in Hartlepool at the historic Lion Brewery site, which was built in 1892, and its Visitor Centre is located nearby on the site of the former Stranton pub – one of the town’s oldest pubs.
As well as brewing its own high quality beers and lagers, including its flagship beer, Strongarm, a well-rounded 4.0% ABV ruby red ale and new Motörhead collaboration brew Röad Crew APA, Camerons is a major contract brewer for the likes of Heineken and Carlsberg, as well as other major multinational companies.
In addition to its core brewing operation, Camerons possesses a growing retail pub estate of more than 70 venues – ranging from community pubs and city centre venues, to restaurant and accommodation-based outlets. This includes the popular The Head of Steam brand, which the firm acquired in 2014 and seven new venues purchased from Leeds Brewery in July 2016
Toast Ale
Toast is an award-winning craft beer, sustainably brewed with fresh surplus bread. All profits are poured into the environmental charity Feedback to end food waste. For more information, please visit www.toastale.com or follow on Facebook, Twitter or Instagram.
Attachments
Picture 1: Camerons Brewery logo
Picture 2: Toast Ale Logo
Picture 3: Image of Stottie Lens