Skip to main content
21st February 2017

Cans create ‘whole new market’ for Harvey’s Brewery

Black Stout joins new can range launching at
Craft Beer Rising, London 23 – 25 February
For immediate release: Tuesday 21st February 2017
Putting beer in cans has opened up a whole new market for one of Britain’s oldest breweries.
Harvey’s Brewery, based in the East Sussex town of Lewes, turned to cans earlier than it planned to after being asked to supply beer for the British Airways i360, a 450ft high viewing pod, in Brighton last year.
“They were unable to dispense draught beer and there was a restriction on glass bottles so we decided to put our Best Bitter into a can,” says Harvey’s spokesman Bob Trimm, going on to explain how it was a success.
“With our new branding on the cans it created a whole new market for us, with a younger demographic clearly attracted to our beer – some of whom told us they would never have tried it if they’d only come across it in cask.”
The positive response convinced them to launch a whole range of beer in cans. Best Bitter is joined by Gold Bier (4%), Malt Brown (4.8%) and the newest addition to the line-up, Black Stout (4.8%), a traditional stout porter.
“We believe cans give us the opportunity to engage with a demographic and a route to market that would not have considered us as solely a cask ale producer,” says Bob.
“We’ve had interest from companies that supply cruise ships and airlines and we’re also talking to restaurants and hotels. These are all conversations we couldn’t have had with cask ale.”
Drinkers get their first chance to try Harvey’s newest beer, Black Stout, at Craft Beer Rising this week where it will be on offer alongside the brewery’s other new beers in both can and keg.
It’s described as having undertones of coffee and chocolate and a balanced, bittersweet flavour from a combination of light and dark malts together with traditional British hops.
Pubs and other licensed outlets wishing to stock Harvey’s Brewery new range of cans should email: or call 01273 480 209.
END of press release story
High res images of the new can range are available to download here:
(For image queries/expired link, contact Sophie Atherton,
For further details or comment contact:
Harvey’s Sales & Marketing Manager, Bob Trimm on 01273 480209 or mobile 07713 270547; 
Notes to editors
Harvey’s Brewery Beer Wall will be at Craft Beer Rising and can be found stand 13.
Craft Beer Rising is at the Old Truman Brewery, Brick Lane, London, E1 6QL. It runs from 23 – 25 February with invite only and trade only sessions on Thursday 23 and Friday daytime and three public sessions: Friday evening, Saturday daytime and Saturday evening. More info at
Based in Lewes, East Sussex, Harvey’s Brewery was founded in 1790 and has a member of the eighth generation of the founding family currently working there. The brewery building has been a landmark in Lewes for more than 200 years.
The brewery launched a re-brand of its beers in August 2016. This included a range of new pumpclips and a new strapline, ‘We wunt be druv’, aimed at summing up the strength of character behind the brand. It is also designed to reflect the independence, spirit and pride at the heart of the brewery’s home county and which also fits with the Harvey’s ethos.
‘We wunt be druv,’ is the unofficial county motto of Sussex. Used locally for generations, it’s a Sussex dialect phrase meaning, ‘we will not be driven’.
Harvey’s new can and keg beer range features Gold Bier (4%), Malt Brown (4.8%) and Black Stout (4.8%). Best Bitter (4%) also continues to be available in cans but not keg.
As well as new beer in keg and cans, Harvey’s continues to brew a range of cask ales including its iconic Best Bitter (4%), twice-winner of Champion Best Bitter at the Great British Beer Festival, and Old Ale (4.3%), declared the World’s Best Mild at the World Beer Awards on three occasions, as well as favourites such as Wild Hop (3.7%) and Harvey’s IPA (3.5%).
Further details of all Harvey’s beers can be found at:
Media release sent on behalf of Harvey’s Brewery by:
Sophie Atherton
Freelance Journalist & Accredited Beer Sommelier
Mob: 07946 112 025

Attachments area