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30th July 2021


  • Twenty lucky shoppers will find golden tickets hidden inside special cans of Carling designed to look and feel the same as regular cans for the ultimate surprise
  • Golden tickets can be redeemed for an epic at-home match-day experience bundle worth more than £4,500

Carling has launched a new, innovative instant-win giveaway aiming to give football fans the ultimate surprise ahead of the new domestic season kicking off later this summer.

Twenty golden tickets will be hidden in special Carling cans, inside promotional four-can multipacks across retailers nationwide. The cans will still look and weigh the same as normal cans, but the unique mechanic means that instead of finding the much-loved liquid inside, the top of the can will easily twist off (no tools are required, special cans can be easily unscrew just with your hand without much effort) to reveal a golden ticket inside for an instant surprise and an unexpected moment of delight for the lucky winner.

Winners will be able to redeem the tickets for an epic at home match day experience worth more than £4,500, which will contain everything a football fan will need to enjoy the season ahead in comfort and style. This includes a 65-inch Smart TV, soundbar, TV Sports Pass, £1500 sofa voucher, and £200 takeaway voucher. On top of this, they will receive a one-year supply of Carling, a Carling football table, Carling beer fridge & Carling glassware four pack for the ultimate football watching experience best shared with mates.

The promotion will run for 20 weeks and give shoppers the chance to win a prize every week throughout the remainder of 2021.

Kevin Fawell, Off-Trade Sales Director at Molson Coors Beverage Company, said: “After a brilliant summer of football, anticipation is building for the new season and next year’s tournament like never before. Our new promotion captures that sense of excitement with an innovative mechanic that will keep shoppers guessing until the moment they open the can and provide an instant moment of delight for the winners.

“There’s nothing else quite like our Golden Ticket competition on the market and the prize itself is a one-of-a-kind package that we’re sure consumers will love. We’re confident this will help maintain the momentum of the nation’s football fever into the new season and beyond.”

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About Molson Coors:

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk. Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle.

Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar. Bodega Bay, Miami Cocktail Company and Three Fold are Molson Coors’ latest additions to Molson Coors’ ready-to-drink portfolio. Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP).

The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit or on Twitter through @MolsonCoors

Press release from Molson Coors