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10th January 2013


Carlsberg UK has joined forces with leading training providers, CPL, to deliver £250,000 worth of training to pubs.

Thousands of independent free trade pubs will benefit from completely free or heavily discounted courses from the twenty-four online or face-to-face courses available from CPL. Pubs can also gain access to Carlsberg UK’s bespoke courses which include ‘Getting your Range Right’ and ‘Eight Steps to Success.’

The courses will be available via the award winning ‘We Deliver More’ scheme.  In addition, hundreds of pubs will benefit from a £100 discount on personal licence training APLH and SCPLH, making these accredited courses just £35.

David Scott, director of marketing for Carlsberg UK says: “It’s never been more important for pubs to have fully trained and skilled staff.  However, in these tough economic times, sometimes training and development courses are pushed to the bottom of the ‘to do’ list as they can be expensive.

“That’s why we have joined forces with CPL, so we can continue to work in partnership with our customers and provide them with affordable and useful training courses and it demonstrates that we really do deliver more to customers.”

Pubs will be able to take advantage of the 73 training venues across the UK and the 1,000 scheduled courses CPL provide

Daniel Davies, CEO of CPL says: “We have been training the licensed trade since 1991 and have an average pass rate of 98%. We are delighted to be working in conjunction with Carlsberg UK and deliver these invaluable training courses, which will continue to improve the standard of work in the UK on-trade.”






External Communications Manager, Carlsberg UK:

Joanna Dring,

07887 796292



About Carlsberg Group

The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the six biggest brands in Europe. More than 43.000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2010, the Carlsberg Group sold more than 135 hectolitres of beer, which is about 40 billion bottles of beer annually.


About Carlsberg UK

Carlsberg UK is one of the largest brewers in the UK, employing 1,800 people and boasting household name brands including Carlsberg, Tuborg, San Miguel and Tetley’s.