Cask Ale Week 2022 will celebrate Britain’s national drink: cask beer.
Formed in the early noughties by Cask Marque, Cask Ale Week is supported by the major trade organisations, brewers and pub groups as well as The Campaign for Real Ale (CAMRA).
For 2022, Cask Marque is pleased to be working with the support of the trade associations The British Beer and Pub Association (BBPA), UKHospitality (UKH) and The British Institute of Innkeeping (Bii) to engage their respective memberships across the week. CAMRA have also committed to a consumer marketing campaign for cask during the month of September.
Cask Ale Week engages and supports breweries, pubcos and pubs to organise events that encourage customers to discover – and fall in love with – real ale. Cask Marque will be leading the campaign with a Beer of the Day and Brewery of the Day feature on the Cask Ale Week social media channels alongside a list and map of events happening across the UK on their website and available through the CaskFinder app.
Users of the CaskFinder app will also be offered exclusive incentives during Cask Ale Week to use the app, visit new pubs and scan new beers.
Other events across the UK will include beer festivals, tutored tastings, brewery tours and special promotions all relating to cask beer.
Breweries, pubcos and pubs are encouraged to engage with the campaign to maximise publicity of their events and promotions focused on cask beer. This opportunity is not limited to Cask Marque members; Cask Marque has a number of resources to promote involvement across the entire beer industry. Cask Ale Week is a free platform for trade to use and provides a powerful channel for the industry to engage with their customers by getting involved in this exciting national campaign.
Customers are encouraged to engage with the campaign by using the #CaskAleWeek and #StandUpForCask hashtags and to share their experiences.
Paul Nunny, Director of Cask Marque, says:
“Cask Ale Week is important for both cask beer and pubs. After all, the last stage of the fermentation process of real ale happens in the pub! We want to celebrate the pub as central to the community. It’s now more important than ever to support hospitality and to encourage human connection. We believe that the pub plays an important role in this, and Cask Ale Week not only introduces new drinkers to the fantastic tradition of cask beer, but encourages them to visit and support local breweries, pubcos and pubs in their locality.
Last year was our most successful event to date with over 32 million people reached using #CaskAleWeek across multiple social media platforms. More than 150 different breweries and pub groups got involved, either running activities, promotions or sharing information on their social media.
We look forward to bringing an even more successful Cask Ale Week to customers in 2022, reaching more drinkers and spreading the word about fresh cask beer.”
Cask Ale Week 2022 festivities will kick off with a seminar entitled ‘The Future of Cask’, which will be held at the refurbished Brewer’s Hall in London on 22 September 2022. Places to this seminar can still be booked here.
It’s not too late for licensees and breweries to plan something to promote real ale during Cask Beer Week 2022; please contact Cask Marque if you would like to get involved.
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Logos and assets are available to download on the Cask Ale Week website here.
Social media:
Facebook: National Cask Ale Week
Instagram: @caskaleweek2022
Twitter: @caskaleweek
Just some of the activities and events happening during Cask Ale Week 2022:
Brewery events
Hogs Back Brewery (Tongham, Surrey) are holding their Hop Harvest Festival on the 24th September 2022, where drinkers can enjoy a full Hogs Back bar, street food and a line-up of live music. This is followed by their Hop Harvest TEA Party on the 25th September 2022, where families are welcomed to join in the festivities.
Beer Festivals
Shropshire Oktoberfest (Shrewsbury, Shropshire) runs in the Quarry Park from the 30 September – 1 October 2022 with a line-up of 150 real ales, ciders, gins, wine, cocktails and so much more served alongside amazing live music, tasty street food, an epic silent disco, comedy club, and exhibitors. More information here.
Tours
Leeds Heritage Beer Tour (Leeds) will run between the 24 September – 1 October 2022. This three-hour Leeds Heritage Beer Tour visits five venues with links to the history of beer in the city. Learn about the story of Tetley’s Brewery and the history of the famous Whitelock’s Ale House.
Promotions
Free limited edition Cask Ale Week 2022 t-shirts will be given out to drinkers who log visits to 12 new pubs in the CaskFinder app.
Ale Trails
A special Cask Ale Week will be available in the CaskFinder app from Wadworth Brewery.
With plenty more events and promotions to be added!
NOTES TO EDITORS
Cask Ale Week
Cask Ale Week was created to act as an umbrella promotion for pubs to encourage footfall into pubs using Cask Ale as the central theme. Pubs can create their own events or link into their current activity for the week. These events are then included on the Cask Ale Week website and promoted on social media and the CaskFinder App used 60,000 times a month to find Cask Marque pubs.
The event was created by Cask Marque with the support of Cask Matters, a group of brewers and retailers interested in the longer term success of cask ale.
Cask Marque
Cask Marque is a not for profit organisation that promotes best practice in the industry from grain to glass covering brewers, supply chain and retailers. It also has a training arm. It undertakes over 22,000 visits a year to pubs offering support.
Press release from Cask Marque.
For further information, please contact Rebecca Pate via rebecca@cask-marque.co.uk.