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13th June 2024

Cave Direct Welcomes Sierra Nevada Brewing Co.

Expanding Reach and Accessibility of Sierra Nevada Across the U.K.

Sierra Nevada renowned for its exceptional craft beers and commitment to quality, is excited to announce a new partnership with Cave Direct, a distinguished distributor known for its extensive network and excellence in service. This collaboration marks a significant milestone in Sierra Nevada’s expansion strategy, aiming to bring its acclaimed brews to an even broader audience in the U.K.

Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than four decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, California IPA, Torpedo®, and a host of seasonal, specialty and limited release beers.

Cave Direct, established in 1979 has built a reputation for excellence in distribution, known for their reliability, knowledge, and commitment to customer satisfaction. With a comprehensive network that spans the whole of the U.K., Cave Direct is well-equipped to support Sierra Nevada’s growth.

“We are honored to partner with Sierra Nevada, a brand that exemplifies innovation and quality in the craft beer industry,” said Neil Kitching Managing Director of Cave Direct. “We look forward to working together to bring their exceptional beers to a wider audience and to contribute to their continued success and growth in the U.K.”

Cave Direct will launch with a select core range of Sierra Nevada Pale Ale, California IPA, Crisp Little Things and Torpedo. As well as the permanently available core range Cave Direct will be offering a wider range of Sierra Nevada specials on a presales basis to ensure freshness. This partnership is set to commence from July 2024 with trade tastings being held by Steve Grossman at the Beermerchants tap on the 4th July followed by a tasting in Manchester on 5th July please follow the below link to register your interest in listing Sierra Nevada and attending the trade tastings.

For more information about Sierra Nevada and their products, visit To learn more about Cave Direct and their distribution services, visit Cave Direct | Craft Beer Distributor, Importer and Wholesale | Let’s Talk Beer.

Contact: Laurence Smale

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