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29th August 2013


An award winning brew from Wirral’s fast growing Peerless Brewing Company has been hailed a world beater.

The Peerless brew ‘Full Whack’ (6%abv) has made it to a top ranking in the latest international beer guide book from top beer expert and author Roger Protz. The newly released 300 More Beers To Try Before You Die is  published by Camra (The Campaign for Real Ale) as Roger’s personal selection of beers from across the globe.

First brewed only in 2009, the premium strength ale was chosen following a visit to the four-year-old brewery in
Pool Street, Birkenhead earlier this year. Full Whack – – is named after the ‘full whack’ rations demanded by Liverpool sailors during long sea voyages in the 1800s. Brewed with British First Gold and Fuggles hops and American Cascade in the strong India Pale Ale style of beer once shipped to the colonies, it scooped a silver award at the SIBA (Society of Independent Brewers) Great Northern Beer Festival 2010.

The book – launched at the Great British Beer Festival – says: “The pale amber beer has a powerful aroma of spicy and floral hops, tart fruit and a ‘fresh bread malt note. Hop bitterness builds in the mouth but is well balanced by juicy malt and tangy fruit. The finish is long and ends dry and bitter but there are continuing contributions from honeyed malt and tart fruit.”

300 More Beers To Try Before You Die includes brews of all styles from the UK, Ireland, Europe, Scandinavia, Australia, New Zealand, America, and Cuba. ‘Full Whack’ is the only entry from throughout Merseyside, Wirral and Cheshire and among a handful from the North West of England. 

A delighted Peerless managing director Steve Briscoe said:  “We have had a wonderful few years since start up and won several awards. But a place in an international guide from a world class beer authority is a great honour – a real tribute to the young brewing team. Many of the beers chosen by Roger are from brewers with long pedigrees, so we are very honoured to be included and expect it to further boost our growing business.”

To celebrate the recognition Peerless will give away beer with a special ‘buy-one-get-one-free’ offer on each case of Full Whack bought from the new brewery shop during August and September.

Ends/ref Peerless32- Full Whack

Notes to editors

Roger Protz is the editor of the famous Camra Good Beer Guide and has written 25 books on beer and brewing. He was voted Best Writer in National Publications by the British Guild of Beer Writers in 2012.

Peerless background:
Ex telecoms executive Steve Briscoe launched Peerless brewery together with his wife Rose in November 2009.

Since then the brewery has won an array of top accolades.

In October 2012 the SIBA (Society of Independent Brewers) North winners were:  All American IPA (5.2%abv) – a modern India Pale Ale with US hops which claimed silver in the annual contest’s Strong Bitters section; Storr (4.8%abv) continental style lager with silver in the Bottled Bitters category; Jinja Ninja took silver for Bottled Speciality Beers and bronze in the Speciality Cask Beers class. It is brewed with root ginger, chillies and lemons for ‘delicious golden beer with fruity and spicy notes’.

At the SIBA National Brewing Awards 2012 Jinja Ninja was voted Champion Bottled Speciality Beer and claimed a bronze award for all bottled beers in the contest.

Peerless core beer brands also include Red Rocks (5%abv), the top selling Triple Blond (4.1%abv), Viking Gold (4.6%abv), and strong ruby ale Full Whack (6%abv). Authentically brewed Storr (4.8%) lager was voted Best Beer of Merseyside at Liverpool Camra Beer festival 2012.

For further media information contact: Steve Hobman, Rhino Public Relations: 07751 578605. email: