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8th December 2017

Christmas Cheer -Free Beer for a Year for Five Lucky Woodforde’s Freetrade Pubs



Five lucky freetrade pubs will each win ‘Free Beer for a Year’ from Norfolk-based independent brewery, Woodforde’s.   The new promotion is targeted to the brewery’s existing freetrade customers and is being promoted via its Sales and Telesales teams.


Winners will receive two firkins per month for twelve months from January 2018. To qualify the freetrade pub must purchase a minimum of three firkins per week, for four out of the five-week promotional period between 4th December 2017 and 5th January 2018.


For every three firkins purchased, one entry will go into the prize draw. The winners will be drawn on the 9th January 2018. The winning five pubs will win two firkins of Woodforde’s beers throughout 2018.


James Hughes, CEO, Woodforde’s Brewery says: “This is the first time we have run a ‘free beer’ promotion for our freetrade customers. We want to reward those pubs that promote our beers over the busy festive season. It’s one way of showing our customers how much we appreciate all their hard work and their support for Woodforde’s beers”.


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Notes to Editors


About Woodforde’s


  • Woodforde’s Brewery, rebranded earlier this year by linking with the legacy of Norfolk’s favourite son, and one of Britain’s greatest military heroes, Admiral Lord Nelson.
  • Woodforde’s Brewery was founded in 1981 and operates from its brewery and pub site in the village of Woodbastwick, near Norwich.
  • Woodforde’s Brewery is the largest brewer in Norfolk.
  • The Brewery has won over fifty nationally recognized awards including two Champion Beers of Britain (Wherry and Norfolk Nog), as voted by CAMRA.
  • Woodforde’s is one of only 4 brewers to have received this award twice.
  • Of the fifty national awards twenty-six have been first place as well as winning an array of regional and category awards.
  • Woodforde’s has two operational brew houses with a 30 barrel and 60 barrel capacity.
  • There are six beers in the core cask range: Wherry; Reedlighter; Nelson’s Revenge; Norada; Bure Gold and Norfolk Nog.
  • There are five beers in the 2017 seasonal range: West Coast Wherry; Red Admiral; Tundra; Flagondy and Tinsel Toes.
  • Wherry, Bure Gold, Nelson’s Revenge and Norfolk Nog are available in 500 ml bottles. Reedlighter and Norada are available in 330 ml bottles.




For further press information contact:


Gill Shaffer


DDi:    +44 1223 655743

M:        +44 7958 989124


DOI: December 2017