Cobra Beer has unveiled a new can design to celebrate street food from around the globe.
The eye-catching 330ml cans feature motifs inspired by pan-Asian cultures and cuisines – ranging from Indian and Chinese to Thai and Japanese – to engage a new generation of adventurous foodies looking to explore different world dishes.
The cans were unveiled at the final of the British Street Food Awards in Hackney at the beginning of September and will roll out across the on-trade from this month. It will also be available on all Upper Class Virgin Atlantic flights to destinations including Mumbai, Delhi, Johannesburg and Tel Aviv from October.
The design plays into Cobra’s long-standing association with food. It is a traditional favourite in food-led venues and the brand is already available in around a quarter of the UK’s 28,000 licensed restaurants in draught and bottle format.
The new cans will build on growing momentum behind the brand, following on from the ‘Where There’s Spice, There’s Cobra’ campaign this summer, which helped venues provide food and drink pairing inspiration for those wanting to try something new.
Lord Bilimoria CBE DL, founder and chairman of Cobra Beer, said: “When we created Cobra we wanted to achieve a smooth and refreshing taste to compliment a host of different delicacies. Our new can designs recognise the whole breadth of dishes that it can be paired with and are a great nod to our heritage. They will no doubt help our customers to build on the brand’s popularity to generate more sales.”
Mark Bentley, On-Trade Category Controller at Molson Coors Beverage Company, said: “Cobra is already recognised as the perfect partner to Asian food and the new cans will accentuate that. The artistic design makes the cans a stylish serve consumers can enjoy with their meals in restaurants and bars, or alongside their favourite takeaway.”
Press release from Citypress.
For further information, please contact Grace Waterhouse via Grace.Waterhouse@citypress.co.uk.