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13th February 2013



Liefman beer red bus edit

Leading Belgian beer brand Duvel will be launching a fashion week cocktail, Blood Sweat & Tears.

Available exclusively from Shoreditch hangout, Bar Music Hall, from 11th to 19th February, the trendy tipple aims to mirror the pizzazz and hard graft which combine to create the capital’s most iconic show. It’s made using the finest ingredients and literally blood sweat and tears.

Blood Sweat & Tears will be served in glasses designed for Duvel by illustrator Letman – famed for his work with fashion designer Dries Van Noten. It will contain a beguiling blend of the iconic Belgian brew Duvel, with Limoncello, Lime Vodka, Blood orange juice, Japanese drink ‘Pocari Sweat’ and rimmed with Salt Made From Tears*.


Matt Willson of Duvel comments:

“ Bar Music Hall is all about music and has its own very Shoreditchian take on style; so creating a beer cocktail with  Duvel at its core seemed a great way to open up beer to a new market. And the combo of the cocktail – created by head bartender George Angelopoulos and the special glassware just seems to hit the spot.”


To try this unique cocktail, just follow this simple recipe.


LFW Blood Sweat and Tears cocktail

Rim the glass with Salt Made From Tears

25ml Limoncello

25ml lime Vodka

75ml Pocari Sweat*

100ml blood orange juice

10ml fresh lime juice

4-5 mint leaves

Top up with Duvel

Add a little ice

Blood, Sweat and Tears will be available from Shoreditch hangout, Bar Music Hall and priced at £7.

–          Ends –


Salt Made From Tears –

Pocari Sweat –


Notes to Editors:


Duvel Moortgat Brewery

Duvel is owned and brewed in the family-controlled Flemish brewery founded in 1871. Its strong golden pale ale, Duvel, is the company’s best known product which is exported to more than 40 countries.


Duvel glasses

In 2010 designers Denis Meyers (BE), Parra (NL) and Eley Kishimoto (UK) presented their glasses.  The following year, it was the turn of Stefan Glerum (NL), Daan (BE) and Arne Quinze (BE).  Next, especially for the Lyon Biennial, the Mexican artist Erick Beltrán created an original design reproduced on just 1500 glasses. 2012 is looking like a colourful year. Duvel chose 2 designers who used the elements of colour, letters and shapes. The Dutch Letman and the Belgian Philippe Debongnie brought their own creative vision to the iconic glass.




Amber Organ

R&R Teamwork


T: 020 7384 1333   |   M: 07850 744 049 |   Twitter: @Ambs_O


R&R Teamwork, “The Cellar”,

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