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1st August 2023

Conor McGregor’s New Irish Stout ‘Forged’ Set to Launch Exclusively in ASDA This August 5th

‘Forged’, the highly acclaimed new stout brand, created by mixed martial artist legend Conor McGregor, is set to make its debut in over 350 ASDA stores across the UK on August 5th and is ready to take the market by storm. This eagerly anticipated launch brings McGregor’s iconic stout to a wider audience, marking a milestone for the Irish MMA legends’ venture into the brewing industry.

“We are not here to take part; we are here to take over.”

Originally brewed in late 2020, Forged Irish Stout quickly gained popularity and became the number one Irish stout at McGregor’s own establishment, The Black Forge, located near his Dublin 12 residence. Outperforming its biggest rival week after week, Forged Irish Stout has now reached a pivotal point in its journey, with McGregor’s recent acquisition of a brewery enabling him to scale production and introduce his stout to a broader consumer base with its upcoming exclusive launch at ASDA, making the stout available at more than 370 of its stores.

A smooth roasted stout ‘Forged’ has been described as the smoothest, creamiest, and freshest stout that enthusiasts can experience. The stout’s exceptional flavour profile is a result of a meticulously crafted blend of malts, including pale malt, crystal malt, Munich malt, black malt, roasted barley, and wheat. This unrivalled combination results in a stout with unparalleled depth and complexity, that sets Forged firmly apart from other stouts in the market.

Conor McGregor stated: I’ve said it before, and I’ll say it again. We’re not here to take part, we’re here to take over. This launch comes as a culmination of 2 years of hard graft from myself and The Forged Irish Stout team and I’m immensely proud to finally be able to get it into the hands of the British public. We’ve huge plans for Forged in the UK, Ireland, the US and beyond and I can’t wait for you all to join us on the journey.”

Looking beyond the shores of Ireland, Conor McGregor plans to captivate the beer enthusiasts of the United Kingdom and beyond. A major international launch event is already in the works for later this year, promising an unforgettable experience for stout connoisseurs across the globe.

Doug Leddin, head of marketing at Forged Irish Stout said: “Created by one of the most famous and successful Irishmen in the world and brewed in his very own Dublin brewery, Forged is a 100% Irish stout. With this launch in Asda, we’re only just getting started.”

Contact: Hannah Leeland, Leisure PR and Communications,

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