Corona, the brand born outside in the sun, debuts an exciting new launch of its new 100% natural, non-alcoholic Corona Cero. The 0.0% alcohol alternative has the same crisp and refreshing taste as Corona Extra, with subtle citrus notes that deliver a perfectly balanced flavour. Brewed with 100% natural ingredients, it can be enjoyed anytime, best served cold with a signature wedge of lime.
In the UK, Corona Cero can be found in all key retail stores for £4 RRP for a pack of four 330ml bottles.
Irini Komodikis, Corona Marketing Director, Europe said: “We know that day to day life often adopts routine habits that we find hard to break, which is why we’re excited to see people switch from their soft drinks to a natural refreshing alternative, Corona Cero. Maintaining the same all-natural ingredients our brand is known for, the non-alcoholic drink served at The Nature Exchange, gives consumers the chance to break their habits, reconnect with nature and celebrate a more balanced lifestyle.’’
The launch marks Corona’s ambition to expand the drinks category with new innovations. In May 2022, the brand launched a flavoured alternative to beer – Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice. It was released in three different flavours – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass
As a brand born from nature, The Nature Exchange is part of an effort from Corona Cero to promote balance and encourage more natural choices.
-ENDS-
All media enquiries to be directed to Corona Cero’s PressOffice @Corona@mslgroup.com
Notes to editors
*Brewed with 100% natural ingredients: water, barley malt, maize, sugar, hops, natural flavours.
About Corona
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
About Budweiser Brewing Group UK&I
Budweiser Brewing Group UK&I is the trading name of AB InBev UK Limited, a subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Budweiser Brewing Group UK&I remains a proud part of AB InBev globally. In the UK, Budweiser Brewing Group employs 1,400 people in our three breweries in Magor, South Wales, Samlesbury, Lancashire and Enfield, North London and in our local headquarters in Central London.
We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer the UK’s leading premium beer, cider and seltzer brands, including global brands Budweiser®, Corona® and Stella Artois®; international brands Bud Light®, Bud Light Seltzer®, Beck’s®, Leffe®, and Hoegaarden®; local champions Bass® and Boddingtons® and craft heroes Camden Town Brewery.
We are here to champion Britain’s iconic beer culture, from barley farmers to pubs and retail; we are a founding member of the Portman Group, member of the British Beer and Pub Association and supporter of the Drinkaware Trust. We are also members of the All-Party Parliamentary Group for Renewable and Sustainability Energy and the All-Party Parliamentary Corporate Responsibility Group. Our Dream is to bring people together for a better world. Learn more at www.budweiserbrewinggroup.co.uk or on Twitter through @BudBrewingUKI.
Press release from MSL Group.
For further information, please contact Jessica Zisul via jessica.zisul@mslgroup.com.