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28th April 2022

CPL Learning launches an online M.I.R.A.C.L.E in partnership with Bums on Seats

CPL Learning, an Access company, is launching its first e-learning sales course to support sector growth, applying M.I.R.A.C.L.E content, an industry-leading online workshop from Bums on Seats.  

M.I.R.A.C.L.E ONLINE follows the perfect sales process and has been developed as an entry level course designed to upskill hospitality workers at all levels, using the experience and success of influential sales agency Bums on Seats.

This new, modular animated format takes just 1.5 hours to complete and enrolling team member onto M.I.R.A.C.L.E. ONLINE will help venues generate increased loyalty and repeat visits at a time when the industry is facing some major trading challenges.

“The M.I.R.A.C.L.E ONLINE course is targeted at all Front of House teams, Management, Reservationists and Hosts” commented Jamie Campbell, Director of Learning, CPL Learning, an Access Company “and it builds on the proven success of the industry-leading sales and business development workshop of the same name from Bums on Seats. By offering an e-learning programme, we are providing improved access for a greater number of team members which will support hospitality’s ongoing recovery by equipping them with the mindset, knowledge and skills to grow sales, increase profitability and raise brand awareness.”

“As partners of the BII NITA’s, both CPL learning and Bums on Seats are committed to creating innovative training programmes that nurture talent and support the growth of the hospitality and leisure sectors. Our collaboration on the M.I.R.A.C.L.E ONLINE course brings two experts in their field together to provide a learning and development opportunity that has the potential to make an instant impact on a venues bottom line and it has been a pleasure for CPL to work on our first e-sales course with such a professional organisation as Bums on Seats.”

Amber Staynings, CEO and founder of Bums on Seats said: “I am delighted by our partnership with CPL without which M.I.R.A.C.L.E. ONLINE would not have been developed. It is unique in offering an entry level course for hospitality staff with outcomes proven to give the customer the best possible experience of their chosen venue.

“It is heart-breaking to see so many businesses fail, but this course gives them a strong competitive edge at a time when they need it most.”

M.I.R.A.C.L.E ONLINE is the first e-learning sales course offered by CPL Learning and joins over 80 online courses available in hospitality and retail compliance, service, sales and personal development.

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About CPL Learning

CPL Learning, an Access company, is the learning and development partner of choice for the hospitality and retail sectors, specialising in digital tools, learning content and delivery methods that engage, inspire and deliver results.

What sets CPL Learning apart is their expertise and ability to provide learning activities and courses in all forms. From renowned digital online courses, accessed by millions of users, to market-leading tutor-led training and workshops. CPL believes that blended is the key to L&D.

When coupled with their intuitive and pioneering learning management system, CPL’s clients benefit from a holistic learning and development experience tailored to them.

Founded in 1995, CPL Learning’s mission is to unlock potential through its pioneering approach to learning and development.


About The Access Group

The Access Group is one of the leading providers of business management software to mid-sized UK and Asia Pacific organisations. It helps more than 60,000 customers across commercial and not-for-profit sectors become more productive and efficient. Its innovative Access Workspace cloud solutions transform the way business software is used, giving every employee the freedom to do more. Founded in 1991, The Access Group employs approximately 5,000 people.

About Bums on Seats – Strategic Sales and Marketing experts for Hospitality and Leisure

Bums on Seats is a team of highly experienced experts passionate about identifying sales opportunities, driving organic growth, and increasing customer loyalty for hospitality operators UK wide.

Founded by Amber Staynings in January 2019, they are proud to boast a diverse client portfolio that spans multisite UK wide corporate enterprises, as well as smaller independents and groups.

Press release from CPL Learning

For further information:

Chelsea Hankin, divisional marketing manager, CPL Learning or

Amber Staynings CEO Bums on Seats –