The De Vere Hotel group has switched to serving Marston’s Oyster Stout in a move to appeal to the growing demand for craft beer in the UK and extending their key partner role with Marston’s in supplying cask beer for De Vere Hotels and Urban Village Resorts.
All pouring points for stout across its 60 UK-wide hotels will now offer the 4.1% abv award-winning keg stout replacing a market leading brand; the group has seen a full installation programme of training and point of sale with ongoing support from Marston’s team of highly experienced beer quality technicians.
Since winning the Best Oyster Stout award in 2012 at the World Beer Awards, Marston’s Oyster Stout has gone from strength to strength, seeing 44% year on year growth. This is set to continue with De Vere’s new opening programme in 2014 for their Urban Village Resorts concept with sites in Portsmouth, Milton Keynes, Aberdeen, Glasgow and Edinburgh.
Robert Barclay Cook, Chief Executive Officer of De Vere Hotels and De Vere Village Urban Resorts commented: “We have a real passion for serving great beer in our hotels so there is no better partner than Marston’s for their authentic range of craft brews. Their range of ales and their passion for perfection mirrors our desire to make our bars better places to drink and enjoy the real ale renaissance.”
“We were particularly impressed in taste trials and with Marston’s support and passion for perfection. We know our customers will enjoy discovering its taste too.”
Senior National Account Manager for Marston’s, Tom Easom added: “This is an exciting partnership with the De Vere group and reflects consumer changes and expectation around UK beers.”
Although not actually made with oysters, the name derives from the 19th century when stout and oyster were eaten as a ‘poor man’s meal’. The beer is described as having a “briny, seaweed nose with dark fruit and peppery hops. It has soft creamy malt, sweetness and caramel on the palate. Decent roasty bite, full bodied. Bitter hops in the finish.”
Lisa Harlow for Vital Marketing
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