After being inundated with requests from bartenders asking for more time to perfect their serves, Euroboozer has announced that the deadline for the Stiegl Beer Cocktail Competition 2022 has been extended until the 31st July.
The unique competition is an annual event during the summer months and this year takes on extra special significance as it is part of Stiegl’s 530th year anniversary celebrations.
The initial deadline was set for the 30th June and with the Jubilee celebrations, inflation, staff shortages and another Covid surge piling plenty of additional pressure on operators and bartenders in June, the decision has been taken to extend the deadline to provide additional time for bartenders to perfect their drinks and enter.
Martyn Railton, MD of Euroboozer, said:
“We’ve received some amazing entries and been inundated with requests for samples but after a mammoth month for the trade, many of our customers and their teams have been requesting a little more time to perfect their serves and put their entries together. The competition is all about celebrating Stiegl’s 530th year anniversary so we decided that a few more weeks in the scheme of things wasn’t too much to ask.”
Stiegl Beer Cocktail Competition 2022
- Open to any bartender and mixologist working in the UK.
- To request a sample of the Stiegl Radler, email email@example.com.
- Visit www.euroboozer.co.uk/radler-
comp for further info, full T&Cs and to fill in the basic application form, upload details of the cocktail, the recipe, ingredients, method and an image.
- The deadline for entries is now the 31st July 2022.
- On the 1st August, an initial paper judging will take place to shortlist 20 creations.
- These will then be put forward to a vote on social media with the five most popular progressing to the live final.
- This live final will take place at The Boundary on the 11th August with industry experts on hand to judge the drinks and then announce the winner.
- The winner will receive £530 and a beer every day for a year.
Stiegl Radler and Beer Cocktails
Set up in 1492, the Stiegl brewery turned 530 years old in June. With a hard-earned reputation for being the world’s most thirst-quenching, supremely-refreshing, sun-loving sipper, the multi-tasking Stiegl Grapefruit Radler can also be a power ingredient in a whole host of seasonal cocktails of the beer persuasion.
Produced by combining Stiegl’s famous Goldbräu lager with fresh grapefruit juice, this much-revered, naturally cloudy Radler-style beer contains just 2% alcohol by volume but offers an explosion of fruity flavours, fizz and puckery tartness for unbeatable flavour and refreshment. It is available in a 500ml can and 25L Returnable kegs.
Great examples of beer cocktails created in previous years include MEATliquor’s famous Radlerita, drink writer Jonathan Hatchman’s Rad Paloma, beer writer Mark Dredge’s Campari Radler and blogger Happy Skin Kitchen’s Grapefruit Beerlini.
Full details of these recipes and others can be found at www.euroboozer.co.uk/blog/
Started from the back of an old VW Vento in 2003, Euroboozer was set up by beer lover Martyn Railton, initially importing Austrian brands Stiegl, Schremser and Hirter. The company soon branched out across Europe and the Atlantic helping to drive the craft beer trend in the UK.
Nineteen years on the VW Vento has gone to be replaced with offices and a warehouse in Hertfordshire and Euroboozer now supplies some of the finest food and beverage establishments and retailers in the country.
In addition to the Austrian beers, the company exclusively distributes Andechs, Blakstoc, Harpoon and Other Half, as well as ten exciting Czech craft breweries and a host of leading UK brewers.
For further information, please visit www.euroboozer.co.uk or follow on Instagram – @euroboozer and Twitter @Euroboozer.
Press release from Euroboozer