One million online bookings taken in seven days
Hospitality can expect a positive bounce back once restrictions are lifted according to the UK’s leading nightlife and discovery platform DesignMyNight, part of Access Hospitality.
Following the Prime Minister’s announcement on Monday (11th May) that the restrictions would continue to be relaxed in England in line with the lockdown roadmap, 4.5 bookings were taken every second. The previous record on the site was four bookings per second which followed a similar announcement last month.
Leighanne Bent, Marketing and PR Manager commented “To break the record for the number of online bookings taken for venues in England/across the country for the second time in a month shows how enthusiastic people are for enjoying the hospitality that has been denied to them for so long. Having the certainty that venues are able to open next week, subject to ongoing restrictions, is a welcome and much needed boost for the industry that is reflected in the reservations made.
“In the last seven days DesignMyNight has taken one million bookings and enquiries through its Access Collins reservation system – that’s one million potential customers who are already planning visits that will help restart the industry’s recovery.”
To help hospitality operators make the most of this potential, DesignMyNight has extended The DesignMyNight 100; its offer of free marketing for 100 venues. Any pub, restaurant, bar, pop-up or club in the UK that has never worked with the website before can apply with 100 winners picked at random. It is an opportunity for venues that cannot afford marketing spend to benefit from high-traffic channel inclusions and the 3.5 million users who visit the site monthly. The deadline for applications online at https://www.designmynight.com/uk/blog/designmynight-100-free-marketing-prize-draw by 28th May 2021.
-ENDS –
NOTES TO EDITORS
About DesignMyNight:
Founded in 2010 by two University friends, DesignMyNight has taken off and become one of the UK’s most loved discovery and booking resources, bringing in over 3.5 million monthly users. DesignMyNight is also a leading B2B software provider; Access Collins is a booking and enquiry management solution for the bar, pub and casual dining market and processed over 40 million bookings over 6,000 clients in 2019, DesignMyNight also has a ticketing platform Access Tonic, selling tickets to every must-go event in the UK cities over £22 million worth of tickets a year. DesignMyNight was acquired by The Access Group in November 2017, which is one of the UK’s leading providers of software to the retail and hospitality sector.
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Press release from DesignMyNight
For further information: Leighanne Bent, DesignMyNight [leighanne@designmynight.com]