Chris Houlton, Managing Director Greene King Brewing and Brands, said: “The pleasing thing for us about these awards is that they clearly demonstrate our commitment to quality and the care and attention we put into crafting our beers. We are incredibly proud of the Greene King IPA range, so it’s excellent to see both brand extensions being recognised at the highest level.”
At 5.4% ABV, Greene King IPA Reserve is aimed at premium ale aficionados looking for distinctiveness and an indulgent beer to savour.
At 4.1% ABV, Greene King IPA Gold is a golden ale aimed at younger drinkers and those looking for a refreshing alternative to lager and cider.
The awards come as Greene King IPA’s ‘Crafted for the Moment’ advert returns to the nation’s TV screens as part of a £4m campaign to widen the appeal of ale and attract more drinkers.
Additionally, eight ads featuring the UK’s number one premium ale “Old Speckled Hen” are also scheduled as the Suffolk-based brewer aims to spark a more relevant image for the category. “Old Golden Hen” became the third and final member of the “Old Speckled Hen” family to win a Monde Selection Award when it was honoured last year.
Monde Selection tests consumer goods from all over the world before awarding bronze, silver, gold and grand gold quality labels. These can be compared to the quality stars of a hotel or those of the Michelin Guide.
Nearly 3,000 products are tested each year by a panel of more than 70 independent judges, including Michelin starred chefs, members of the French Culinary Academy, brewing engineers, university lecturers, nutrition and health consultants and chemical engineers.
This year’s Monde Selection Awards will be presented during a ceremony in Stockholm on May 31.
Please contact Mark Sowersby at Tribe PR on 01603 417722 or firstname.lastname@example.org
Or Jo Kreckler at Greene King on 07974 132635 or email@example.com
Notes to editors
- Greene King is the country’s leading brewer and pub retailer with a heritage of brewing beer and running pubs which can be traced back over 200 years.