Are you suffering from Dry January? Lion Little World Beverages’, Voodoo Ranger has set up a real call hotline for people who have been affected by Dry January, the hotline is live throughout January for consumers to call or text Voodoo, Voodoo, Voodoo & Ranger at 1-888-379-5268. How exactly you’ll be helped remains unclear.
The American craft beer brand is known for its tongue-in-cheek content in the form of memes and topical humour coming from the voice of Voodoo Ranger himself and this clever marketing strategy is no different, the hotline is being supported with a promotional video pushed across its UK social channels which can be seen here.
About Voodoo Ranger:
Voodoo Ranger, made by New Belgium Brewing, is the biggest IPA brand in the USA. Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the US over the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and 1985 IPA. Voodoo Ranger has similar plans for the UK after making its way across the Atlantic under the Lion Little World Beverages’ quartet that also covers British grown Fourpure Brewing Co. and Magic Rock Brewing along with Australian favourite, Little Creatures. His journey started with the launch of a UK exclusive Hazy IPA in November 2020. For more information or to see the Voodoo-inspired iconic art and design, follow @voodoorangeruk on Instagram. To learn more about the Voodoo Ranger portfolio, visit newbelgium.com or voodooranger.co.uk.
About Little World Beverages:
Launched in 2020, Little World is Lion Australia’s global craft arm and represents a strong portfolio of craft beer brands in the UK market, including Fourpure, Magic Rock, Australia’s Little Creatures, and more recently US brand New Belgium Brewing.
This UK-based arm of Lion’s Australian brewing business is spearheaded by Managing Director of Lion Little World Beverages Europe, Gordon Treanor. With more than 20 years of experience in beer, most recently heading up Lion’s craft portfolio in Australia, Treanor brings a wealth of knowledge from the dynamic Antipodean market that he hopes to translate into the rapidly growing UK craft sector.
Press release from Little World Beverages