Easter ‘hop’ in sales expected as pubs gear up for cracking weekend
Pubs throughout Great Britain can expect to see an Easter boost, with 11 million more pints expected to be ordered this Bank Holiday weekend.
It will provide more positive news for the sector, after a combination of the 6 Nations’ ‘Super Saturday’ and St Patrick’s Day also saw a large increase of sales, with more than 27 million pints sold over that jam packed weekend.
As a result of the bumper long weekend, pubs can expect that Easter boost to result in a turnover of £51 million, coming at an important time for the sector as business costs continue to rise.
Emma McClarkin, Chief Executive of the British Beer and Pub Association said:
“Bank Holiday weekends provide consumers the opportunity to relax, catch up with friends and enjoy the holiday atmosphere, with no place better to do that than at the pub over a pint.”
“Having a boost in sales of 11 million extra pints will be welcomed by the whole sector after a tough period post-Christmas, something that will be replicated in the coming months as the clocks go forward this weekend and the days grow longer with pub-friendly sunny weather and a great summer of sport on the horizon.”
ENDS
For more information or to arrange an interview contact Laurence Gill at press@beerandpub.com / call 020 7627 9199
Notes to editors:
- Across Thursday 28th March to Monday 1st April, the BBPA has estimated 10.7m more pints will be sold on-trade across the UK compared with an average Thursday – Monday at a similar time of year based on existing data
- At an approx. average pint price of £4.80, that’s a turnover boost of £51m
About the British Beer & Pub Association
The BBPA represents UK companies which between them brew over 90% of the beer sold in the UK and own 20,000 pubs.
Our members include international companies, national and local brewers and pub businesses operating managed and tenanted pubs in cities, towns and villages across the country.
These businesses are at the heart of communities and local economies and include family businesses who have been brewing beer and running pubs for hundreds of years alongside emerging brewers and pub operators.
- The UK’s beer and pub industry supports close to 940,000 jobs
- The industry adds £26.2billion to the UK’s economy each year
For more information or to arrange an interview contact Laurence Gill at press@beerandpub.com / call 020 7627 9199
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