As the nation waits anxiously for the summer to start in earnest ERDINGER Weissbier is providing encouragement for consumers to start planning their seasonal celebrations through its campaign ‘Your Bavarian Taste of Summer’. The off-trade promotion will provide ten biergarten packages in association with Weber.
Promotional neck collars on 500ml bottles of the classic wheat beer carry a QR code and unique code for entry to win ‘Your Bavarian Taste of Summer’ with 10 ERDINGER Weissbier Biergarten packages available.
Peter Gowans, ERDINGER UK Country Manager said “We all love going to a beer garden in the summer but not many people realise that they originated in Bavaria in the 19th century. Following a ban on brewing beer during the summer to prevent brewery equipment overheating and causing fires, the beer garden – or Biergarten – was created to become an extension of the brewery.
“Sitting outside with family and friends enjoying freshly grilled food off the BBQ and a refreshing ERDINGER Weissbier is a staple of a Bavarian summer, so it is a natural step for us to bring a similar delicious combination to the UK by rewarding shoppers with the Weber prize bundles so that they can also enjoy this experience at home. ERDINGER promotions regularly achieve exceptional redemption rates of over 5% and initial indications are that the ‘Your Taste of Bavarian Summer’ campaign will be every bit as successful in driving additional sales across the off-trade.”
Each of the 10 prize bundles includes 1 x Weber GENESIS E-325s BBQ, 1 x Genesis 300 Series Premium Grill Cover, 1 x Weber Gas BBQ Bible, 1 x table, 4 x chairs, 1 x tablecloth, 1 x 2m x 2m ERDINGER parasol, 4 x ERDINGER pint glasses, 2 x 0.5l ERDINGER steins and 24 x 330ml bottles of ERDINGER Weissbier. In addition 1000 limited edition glasses will be distributed through weekly giveaways, each bearing the ‘Your Bavarian Style of Summer’ branding.
“The promotion is supported by social media and aligns with the ERDINGER global campaign ‘Your Bavarian Taste Of Summer’, fronted by a 20 second advert which is running in the UK across Amazon Prime, YouTube and video on demand across Sky, ITV & Channel 4 until 30th July” added Gowans.
The promotion will be carried on over 400,000 bottles of ERDINGER Weissbier available across the off and on trade and runs until 30th June, or until stocks last. Entry is open to UK residents aged 18+* and full details can be found at https://summer.erdinger.com/
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* Excluding NI & Channel Islands; T’s & C’s apply
Facebook: @erdingerGB
Instagram: erdinger.uk
For immediate release:
For further information:
+44 (0)7534 190241
NOTES TO EDITORS
About ERDINGER Weissbräu
ERDINGER Weissbräu is the largest family-owned wheat beer brewery, established in 1886 in the town of Erding, Bavaria, on the outskirts of Munich. For over 135 years, the outstanding quality of ERDINGER wheat beers has been rooted in their passion for Bavarian brewing skills and they have always brewed exclusively in Erding. Every bottle is filled according to the strictest quality standards before being distributed to its final destination in one of over ninety different nations.
ERDINGER Weissbier
The original and classic wheat beer since 1886 blends gently spicy malt aromas with mildly bitter hops. Its secret lies in the unique ERDINGER brewing yeasts which provide the fruity notes and unmistakably fresh flavour. The finishing touch for every ERDINGER Weissbier is a further specialty: the “Bayerische Edelreifung” or double maturity method. After the main fermentation process, the beer is given the time it needs to mature a second time in the bottle which allows its delicious lively nature and the harmonious interplay of its various aromas to fully unfold.
ERDINGER Weissbier is the crowning glory of traditional Bavarian brewing skills, brewed according to the Bavarian Purity Law.
For further information:
+44 (0)7534 190241
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