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1st May 2024

Euroboozer & Stiegl Launch ‘Summer of Radler’ 2024 cocktail competition

As the evenings draw out and the days become slightly warmer, Euroboozer’s Stiegl ‘Summer of Radler’ cocktail competition kicks off this month.

With the final taking place on Thursday 11th July, entries for the annual competition are open now, challenging the best bartenders and mixologists in the UK to create their own Stiegl Radler beer cocktail. The creator of the winning cocktail will receive a grand prize of £1,000 and a year’s supply of either Stiegl Grapefruit or Raspberry Radler.

Now in its fifth year, the 2024 competition will be open to any bartender or mixologist working in the UK (regardless of whether their place of work stocks Stiegl beers). Entrants will need to simply fill in a basic application form, upload details and a photo of the cocktail, prominently featuring a can of Stiegl Grapefruit Radler or Stiegl Raspberry Radler.

Entries are open now and will close on Wednesday 26th June. An initial paper judging will then take place, followed by a social media vote which will whittle the entries down to just five. The five most popular cocktails will then progress to the live final.

Renowned for producing some of the most eminently refreshing beers on the market, Stiegl mixes its iconic Goldbräu lager with homemade grapefruit soda for the Grapefruit Radler and raspberry lemonade for the Raspberry Radler. Both are delicious on their own, but also make excellent bases for seasonal beer cocktails.

On the launch of this year’s competition, Martyn Railton, MD of Euroboozer, said:  “This is the fifth year of our Stiegl Beer Cocktail campaign and each year we receive more interest and entries. As was the case with last year’s competition, entrants were able to use either Stiegl Grapefruit Radler or Stiegl Raspberry Radler in their cocktail creations. Both drinks taste great on their own, but also work in a wide range of cocktails. I can’t wait to taste this year’s entries.”

Great examples of beer cocktails created in previous years include Ben Szehofner’s Kiss From A Rose, MEATliquor’s famous Radlerita and beer writer Mark Dredge’s Campari Radler.

For more details on entering this year’s competition, visit

  • Open to any bartender and mixologist working in the UK.
  • Visit Euroboozer’s website for further info, full T&Cs and to fill in the basic application form, upload details of the cocktail, the recipe, ingredients, method and an image of the cocktail, prominently featuring a can of Stiegl Grapefruit Radler or Stiegl Raspberry Radler.
  • The deadline for entries is the 26th June 2024
  • On the 27h June, an initial paper judging will take place to shortlist a minimum of 20 creations
  • These will then be put forward to a vote on social media with the five most popular progressing to the live final.
  • This live final will take place on the 11th July with industry experts on hand to judge the drinks and to announce the winner.
  • The winner will receive £1,000 and a year’s supply of either Stiegl Grapefruit Radler or Stiegl Raspberry Radler.

About Stiegl 

First mentioned in written records on 16th June 1492, Stiegl Brauerei in Salzburg, Austria, grew out of a popular beer-making guesthouse called the ‘Bräuhaus an der Gstätten’.

Over the past 531 years, Stiegl has seen immense joy and celebrations but also fires, war and economic turmoil. The brewery persevered, however, and has managed to remain strong, playing a huge role in both Salzburg and Austria’s culture and history. Even Wolfgang Amadeus Mozart was known to be a fan of Stiegl’s beers during the 18th century.

Today the brewery is best-known for its multi award-winning Stiegl Goldbräu beer, with Stiegl utilising a wealth of brewing experience combined with some of the most high-tech brewing equipment and processes in Europe. The brewery also benefits from the finest Austrian raw materials sourced from local farmers (some of which are cultivated in the brewery’s own fields), plus Alpine Spring Water from Salzburg’s house mountain, the Untersberg.

About Euroboozer

Started from the back of an old VW Vento in 2003, Euroboozer was set up by beer lover Martyn Railton, initially importing Austrian brands Stiegl, Schremser and Hirter. The company soon branched out across the Atlantic to bring some of the finest US craft brewers to the UK. 20 years on, the VW Vento has gone to be replaced with offices and a warehouse in Hertfordshire with a fleet of trucks delivering all over the country.

Euroboozer now supplies some of the finest food and beverage establishments in the country and their brands still include Austria’s Stiegl, Schremser and Hirter, plus Madrid’s Cervecera Peninsula, Munich’s Giesinger Bräu, New York’s famous Brooklyn Brewery, BlakStoc cider from Austria, and beers from leading British breweries such as DEYA, London Brewing Company, Rooster’s, Siren and Verdant, which are mainstays in almost all of the UK’s best craft beer bars and bottle shops.

For further information, contact Euroboozer on 01923 263335 or , visit or follow @euroboozer on InstagramTwitter and Facebook.


Imagery can be found here


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