The latest data from CGA Strategy has revealed a five per cent growth in draught beer sales in Family Brewer pubs, when compared to the industry average, emphasising the group’s focus on serving quality beers in good pubs.
The independent research found that average draught beer sales in a Family Brewer pub were up two per cent in 2011, against an industry average of minus three per cent.
Paul Wells, Chairman of the Family Brewers comments: “This growth is a reflection of the great selection of cask beer available in Family Brewer pubs, along with the extensive support our members provide to their tenants to meet their business objectives.
“Family Brewers occupy a unique space in the UK brewing industry, combining the depth of brewing tradition of its member family businesses with the greatest respect for the finest natural beer ingredients. This guarantees the quality, consistency and choice demanded by today’s discerning consumers.”
– Ends –
Notes to editors
The Independent Family Brewers of Britain was founded in 1993 to defend the tie and currently operates around 4,200 pubs in the UK; its members include some of the most respected brewers in Britain. The Family Brewers represent a distinct and unique sector of the UK brewing industry; owning regional breweries and pub estates, with the majority being private, family run businesses. Spanning generations, Family Brewer members’ currently employ around 36,000 people across their breweries and pubs.
For further information or images, please contact:
Elliott Marketing & PR